Ascent Look Out: The world in your pocket
At the end of 2012, there were more than 6.7 billion active mobile subscriptions. This means 95% of the world population, and nearly 130% of the population in developed nations.Mobiles and tablets have already overtaken PCs as the most common web access devices worldwide, and day by day they are smaller, more powerful, with better interfaces and incorporating more sensors (accelerometer, GPS, compass, light, proximity, etc.).
With these numbers and current trends, it is obvious that all users have a direct connection to any service you can imagine at any moment from their pocket.
Business Mobility is about empowering the users in the context of where they are, what they do and how they feel. In order to do that, organizations need to exploit in real time the context streams of hundreds of thousands of individuals and marry all this information with cross-channel digital intelligence.
Mobility is providing new opportunities to organizations at all levels. On one hand they can be more efficient by enabling employees to be more productive and make key decisions anytime, anywhere on any device (Enterprise Mobility). Imagine a mobile app that provides security officers a very user-friendly overview of what needs to be done should a calamity strike their plant, with access to up-to-date safety information, in critical circumstances and when no network is available. This is just one example of how mobility can help organizations to run their business better, faster and cheaper.
On the other hand, they can also develop new services and new business models by interacting and influencing consumers, patients and citizens in their moment of decision (Contextual Mobility). It is everything except putting an existing service “As Is” on a smaller screen, it is really about reinventing a service to add value to the end users in a given situation. New in-store shopping experiences for Connected Consumers, innovative services in your Connected Vehicles and advanced m-health services for the Connected Patients are some examples about how organizations are already using mobility to reinvent core processes and generate new revenue.
These and other technological trends can be read in the new edition of Ascent Look Out, a publication that provides Atos vision of how technology’s new possibilities can power progress for businesses. For this edition in the coming weeks you will also have access to it through your tablet, having the world in your pocket.