A Vision for Media 2 – The Digital Workplace for Media

Posted on: September 10, 2019 by Paul Moore Olmstead

What will the future workplace for media professionals look like in a few years’ time? We can already assume some current general trends will continue:

  • Most workers will work a significant proportion of their time at places other than the office.
  • A large percentage of these workers will be freelancers or “gig” workers.
  • Digital natives demand new ways of working, Business tools and workplaces will come to be similar to home digital environments (albeit with a few years lag, i.e. much of the digital workplace in a few years will be similar to many aspects of the home environments today).
  • Teams, whether permanent, project based or ad-hoc, will more and more come together in virtual collaborative spaces rather than in F2F meetings. Cloud based collaborative tools will be the norm.
  • Multi-use physical spaces will be commonplace. These spaces will automatically configure to the current need (lighting, connectivity, video conferencing, etc.).
  • Much of the bespoke kit now in use will be replaced by COTS hardware and virtualized services, mostly running in the cloud.
  • Automation will be everywhere. Repetitive, manual tasks will be largely done by machines.
  • The Service Desk will be almost fully self-help based and automated. Self-healing systems will make these systems more reliable and eliminate the need for many service calls.
  • Voice will be a standard input form in the workplace, just as it is already coming to be in the home even now. Similarly, Augmented Reality (AR) will be commonplace in situations where screens and handheld devices are unwieldly.
  • In all consumer and public facing businesses, real time social media analytics will be totally integrated in workflows providing instant access to individual and collective information.
  • There is an explosion in data coming from IoT and other sources such as biometrics, but artificial intelligence (AI) and better visualization tools provide easier, faster access to the data and better insights into what it means.
  • And security will be even more of a concern than it is now!

None of this is really unique to the media industry but some of the details may be quite different:

  • The multi-use spaces mentioned above can also be configured as ad-hoc studios.
  • Clearly, in a very few years, IT and broadcast networks will be total converged.
  • It will be standard practice for remote media workers, such as journalists, to be able to create high quality content in the field, often using consumer hardware. 5G will have eliminated many of the connectivity issues currently associated with this.
  • The percentage of freelancers will likely be far higher than in many other industries, perhaps up to 90% of the workforce.
  • The security requirements for media are somewhat different than for other industries. In the CIA Security Triangle (Confidentiality, Integrity, Availability), depending on the use case, in the media sector, often the priorities will be very different than in other industries. For example, in news, integrity of content may be more important than availability or privacy (for example, avoiding the hacking of distribution networks where malign actors substitute content).
  • Today, search & discovery of long tail content is still difficult. Soon, improved AI-based tools will have eliminated much of this problem.
  • AI created content will be commonplace, although still with strong human curation as part of the process. We will see avatars as TV personalities. In Asia there are already virtual news readers, soon there will be fully fledged autonomous virtual TV personalities.
  • While some forms of content capture will be made smaller and simpler (the use of mobile phones for news), other new forms of content will require far more complex setups, for example real time volumetric capture of sporting events requiring dozens of cameras. And will a new type of “studio” be needed for high quality avatar creation of real people (the eternal, virtual David Attenborough…)?

As we all know, the media industry is rapidly evolving and the workplace for media professionals is needing to adapt to this changing world. Organizations that are able to embrace this new world will be leaner and more efficient, more agile and more creative than those that are resistant to the adoption of new ways of working.

For more insights, we’ll be showcasing practical expertise on how we help broadcast and media companies meet their enterprise IT challenges. Meet us on our booth from 13-17 September at IBC 2019. More info

Share this blog article

About Paul Moore Olmstead
Director of Strategic Business Development for Global Media, Atos and member of the Scientific Community
Paul Moore Olmstead has been working in the area of innovation in the media market for over 15 years. He is based in London, UK and has dual Canadian/Spanish citizenship and degrees in Economics from the University of Toronto and Computer Business Systems at Ryerson University. Previously he spent many years on the BBC Account for Atos where he was responsible for Innovation and Sustainability and before that was the head of Media in Atos Research & Innovation. With over 25 years experience in IT, Paul has worked in wide variety of areas, including public procurement, accounting, mobility, Smart Cities, analytics and media. Paul has worked in such areas as video streaming, 3D, digital preservation, social media, video analytics and recommender systems. He has been collaborating as an external expert for the European Commission for over 10 years and has been a member of the Atos Scientific Community since 2011 where he leads research in the Media area. As well, Paul is responsible for the Media Industry in the Atos Expert Community.

Follow or contact Paul