2,000 tweets per second – and rising
In the past the Olympic experience was divided in 2. There were those lucky ones in the host city and who may have been able to attend some events and then there were the rest of us who watched it on TV. That is, active participants in situ and passive viewers everywhere else.
Number of tweets related to the Olympic Games
Not anymore. From our own living room (or sitting on the bus or wherever) through social media we can cheer for our national sides or our favorite athletes and the world can hear us! In London there were peaks of over 2,000 games related tweets per second and this number will only continue to go up. And if you think this means you’re your tweet amongst this multitude is meaningless then think again. As described in Instant Zeitgeist we can now analyze this information in real time – how many people are talking?, what are they talking about?, is it positive or negative? We can take a snapshot of what the world is thinking and feeling about that event, person, athlete, whatever RIGHT NOW!
Multi-device Olympic Games
But it doesn’t stop there. The Sochi Games are the first truly multi-device Olympic Games – tablet, smartphone, PC and still of course the TV. And this means we can now be an active participant from anywhere in the world! In the past we had no choice about what Olympic events to watch – we watched whatever our national broadcaster gave us to watch. Now, using the online applications such as the one supplied by Atos to the official Olympic Broadcasting Services as their official webcasting offering, we can choose to watch any event we want – live or recorded for VoD. This app offers live streams of all the events but also immediate access to results, bios, rules and has a sophisticated recommendation engine to make sure you don’t miss the events that most interest you.
And this is where we enter into the realm of big data and it gets really interesting. If we have the real time data about what the world is thinking and feeling about an event or the games in general, if we know how people (even anonymous people) are interacting with the event – what they are watching, what information interests them – the possibilities are staggering. Obviously the commercial opportunities are endless but also the social possibilities, maybe even security or political issues.
It’s still early days but the Olympics, as befits the world’s largest media event, has big data and social media as an important cornerstone of its future.