Atos reinvents retail experience with new fragrance testing device at NRF 2017
18 January 2017
At the NRF Convention & Expo 2017 Atos revealed its partnership with Paperscent™, the first connected device that instantly dispenses custom-branded and scented perfume strips.
Designed and manufactured by Gaudier Kuppel, experts in luxury design and manufacturing, Paperscent™ revolutionizes the fragrance testing experience and brings real business benefits to the fragrance industry.
Businesses can offer a differentiating digital customer experience through an enhanced brand exposition, deeper insight into their clients’ behaviour and demand, and an improved in-store experience with a streamlined fragrance-testing process, which avoids mixing fragrances of tested perfumes.
Brought to New York for the first time through the partnership between Atos, Gaudier Kuppel and SES-imagotag, global leader in Electronic Shelf Labeling (ESL) solutions, Paperscent™ aims to deliver a world-class solution in fragrance testing. Embedded in Atos’ digital retail solutions, Paperscent allows brands to create an engaging customer journey as well as better leverage data to build on customer taste and preference.
We welcomed hundreds of visitors to our booth at NRF – find out more about Paperscent here!