“Atos and EMC launch “Canopy Media Cloud” to enable the cloud media shift”

Paris, Amsterdam, 12 September 2013

”Canopy Media Cloud” to be demonstrated at IBC

Canopy, an Atos company working in partnership with two of the biggest leaders in IT, EMC and VMware, has created a secure, single-source cloud and workflow platform. The new solution ”Canopy Media Cloud” offers a suite of products supporting entire workflows from ingestion to content monetization for Multi-Screen new media content delivery. This will help customers to create business and IT architectures that enable substantial new revenue streams and can increase Media Organizations competitive advantage. A demonstration of this new service will be shown during IBC, Amsterdam RAI Convention Centre 12 – 17 September at the EMC booth in Hall 7, booth number: 7.H10.


The explosive growth of digital asset creation, consumption and distribution has created new challenges and opportunities for the Media and Entertainment industry. Also rapidly changing is audience demand and the ability to consume content - anytime, anywhere, and on any device. This transition from the traditional broadcast relationship of ‘One-to-many' to the personalized multiplatform content delivery relationship of ‘many-to-one' or ‘knowing me' requires media organizations to focus not only on their brand identity and the creation and provisioning of great content, but now on the audience behaviors as well'.


The business agility challenge in this ‘New Media' world is to harness the power of digital media by building solutions that increase its use and effectiveness while simultaneously minimizing the impact on Broadcast operations and internal IT departments. Cloud based services take an industrialized approach with technology yet facilitating a personalized experience to enable media organizations to add dynamic scalability to their over-stretched current infrastructure environments. This is crucial especially when considering the ever-growing volumes of data and media asset storage requirements. This is why Canopy has created media specific ‘Storage-on-Demand' capabilities delivered through a ‘Cloud based utility model' where provisioning, metering and control are central to the needs of all modern media businesses.


First on the market – Media Cloud for Enterprises


Atos and EMC– utilizing the Canopy environment to develop industry specific Cloud Services - offer Media and Entertainment organizations to consume a broad suite of applications with enterprise-level, quality, availability and security. This enables Media and Entertainment organizations to:

  • Consolidate, harmonize, rationalize IT landscape to deliver performance and cost improvements
  • Allow rapid and dynamic change when launching new services
  • Gain deeper understanding of customer preferences and behaviors
  • Grow digital revenue streams
  • Improve the audience experience and increase audience engagements in a highly competitive market.

Bruno Fabre, Executive Vice President Telecom Media & Utilities at Atos: “Atos is pleased to demonstrate at IBC yet another great value proposition derived from our Enhanced Alliance with EMC and VMware. Together with Canopy we have created a unique cloud-based service offering which enables Media organizations to develop, manage, host and monitor a suite of multiplatform media applications, at enterprise-level quality and security. This initiative offers Media organizations the possibility to rationalize complex technology estates and partner ecosystems while producing ever greater content and audience interaction.”


Sam Grocott, VP Marketing for the Isilon Division at EMC said: “The Media and Entertainment market has gone through major changes. What use to be broadcasters pushing content out to viewers is now 100's of millions of viewers each pulling down their own mix of content. This viewer driven model has meant that M&E organizations have to create, manage, and distribute their assets differently. The Canopy Media Cloud services offering is a great solution for M&E organizations looking for simple scalable just–in-time storage or alternatively, organizations looking for an all-in-one workflow provider in the cloud. We are excited to be working with Atos and look forward to a great IBC”.


About IBC


IBC is the leading European-hosted global tradeshow for professionals engaged in the creation, management and delivery of media and entertainment. The event this year takes place at the Amsterdam RAI Convention Centre 12th until 17th. Further detail regarding IBC can be found at: http://www.ibc.org


About Canopy


Canopy, an Atos company working in partnership with two of the biggest leaders in IT—EMC and VMware, is a one-stop-shop that offers cloud services focussed exclusively on bringing the benefits of cloud delivery to large public and multinational private sector organizations. The anticipated benefits are substantial – IT cost reduction and capex avoidance through flexible pricing models plus access to innovative and agile technology that can enable rapid cloud implementation and faster time to market for products and services. The Canopy offerings are based on open standards so customers can choose their preferred technology and decide whether to run solutions off- or on-premise to best meet their business needs.


About EMC


EMC Corporation (NYSE:EMC) is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com. EMC is a registered trademark of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.


About Atos


Atos SE (Societas Europaea) is an international information technology services company with annual 2012 revenue of EUR 8.8 billion and 77,000 employees in 47 countries. Serving a global client base, it delivers IT services in 3 domains, Consulting & Technology Services, Systems Integration and Managed Services & BPO, and transactional services through Worldline. With its deep technology expertise and industry knowledge, it works with clients across the following market sectors: Manufacturing, Retail & Services; Public sector, Healthcare & Transports; Financial Services; Telecoms, Media & Technology; Energy & Utilities. Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. It is the Worldwide Information Technology Partner for the Olympic and Paralympic Games and is quoted on the NYSE Euronext Paris market. Atos operates under the brands Atos, Atos Consulting & Technology Services, Worldline and Atos Worldgrid.


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