“Atos Worldline launches interactive advertising on HbbTV”

Paris, 20 September 2012

An innovative, interactive format for advertisers

Atos Worldline, Atos core expertise in Hi-Tech Transactional Services, enhances its Smart TV Solutions offering with interactive advertising on connected TV. This solution enables a direct relationship between advertisers and TV audiences. Thanks to its technical expertise with the HbbTV standard, Atos Worldline is leading the field once again and is offering a new interactive advertising format which guarantees autonomy for advertising sales houses.

Since 25 June 2012, the French television channel M6's advertising arm M6 Publicité and the advertiser Fiat have been offering TV audiences direct access to photos and videos of the Fiat 500C.This new form of interactivity allows advertisers to benefit from a new acquisition channel. The new HbbTV service is intuitive and easy to access, and allows TV channels to get even closer to audiences, while offering a richer televisual experience.

“We are confident that advertising sales houses, TV audiences and advertisers will all adopt this type of service. What's more, our solution is compatible with all HbbTV connected televisions currently on the market. Atos Worldline is delighted to be supporting the M6 Group in its trials of interactive advertising. This collaboration consolidates our expertise in the field of televisual interactivity,” states David Barlet, Operations Director, Media Sports & Games at Atos Worldline.

About Atos Worldline

Atos Worldline brings together Atos core expertise in Hi-Tech Transactional Services with over 35 years of experience and recognized know-how in the payment industry. A leader in end-to-end services for critical electronic transactions, Atos Worldline is specialised in electronic payment services (including issuing, acquiring, terminals, and card and non-card payment solutions & processing), eServices for customers, citizens and communities (eCS) as well as services for financial markets. Atos Worldline is committed to continuous R&D and innovation so its customers can benefit from leading-edge solutions to stay ahead of market evolutions. Atos Worldline generates annual revenues of € 913 million and employs over 5,400 people in the world. For more information, please visit: atosworldline.com

About Atos

Atos is an international information technology services company with annual 2011 pro forma revenue of EUR 8.5 billion and 74,000 employees in 48 countries. Serving a global client base, it delivers hi-tech transactional services, consulting and technology services, systems integration and managed services. With its deep technology expertise and industry knowledge, it works with clients across the following market sectors: Manufacturing, Retail, Services; Public, Health & Transports; Financial Services; Telecoms, Media & Technology; Energy & Utilities. Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. It is the Worldwide Information Technology Partner for the Olympic and Paralympic Games and is quoted on the Paris Eurolist Market. Atos operates under the brands Atos, Atos Consulting & Technology Services, Atos Worldline and Atos Worldgrid.

For more information:

Jose de Vries
+31 6 30 27 26 11