“Buyster, the payment solution for mobile operators, will revolutionise Internet payment methods and free up mCommerce”

Paris, 8 September 2011

With the backing of its shareholders and Banque de France approval, Buyster is launching its Internet payment solution for landlines and mobiles as part of the eCommerce Paris 2011 trade fair, as it aims to become the leading Internet payment method option.

Against the background of continuing growth in eCommerce and strong development in mobile phone use, on 13 September 2011 Buyster will launch its innovative online payment solution, which is expected to improve the security of payment transactions over the Internet and finally provide a payment solution suitable for mCommerce

For 50 million consumers, the mobile phone will protect the bank card and make it easier to use it to pay over the Internet, from home…or elsewhere! 

Buyster offers the possibility of associating your bank card with your mobile phone number. From now on, it will be possible to pay over the Internet using a fixed or mobile phone without ever releasing bank details. Each transaction undergoes double security, firstly by a secret code and secondly by mobile phone.

 

Buyster is available free for all mobile devices, regardless of the operator.

 

Buyster is more secure as all operations have double security and banking information will not be sent over the Internet.

 

Buyster is more practical, as completing payment becomes simpler, especially for mCommerce.

 

As a payment firm approved by Banque de France , Buyster also makes a commitment to preserve the privacy and confidentiality of personal information, while developing a very close relationship with users via its access to an email and call support service available from 8 am-10 pm, 7 days a week.

Buyster has already convinced major names in eCommerçe

 

Buyster has already convinced major well-known e-retailers who will be quickly connected from 13 September, including 4 Pieds, AchatDesign, Ada, Allopneus, Aquarelle, Barrière Poker, Boulanger, Bouygues Telecom, BrandAlley, But, Camaïeu, Cariboom, Darty, Easy Fichiers, Feu Vert, reenWeez, Jennyfer, Kiabi, La Boutique Officielle, Monde Bio, National Change, Orange, Partouche, RazWar, RueDuCommerce, Rue Du Tee Shirt, SFR, Spartoo, Surcouf, Téléthon, Ubaldi.

Buyster will be easily available with 30,000 e-retailers as soon as it launches

Buyster is already supported by ten partners forming an ecosystem through which the service can be easily implemented through almost 30,000 e-retailers:
Payment service platforms: Mercanet, Paybox, Payline and Sips
e-Commerce platforms: Store Factory and Wizishop
Publishers and agencies: Baobaz, eDecision, Kapsicum, Prestashop and Think And Go.

For e-retailers, Buyster offers real potential for increasing turnover

Buyster provides retailers with:

  • an improved conversion rate thanks to its ease of use and customer route on all mediums and in particular for mobile phone purchases;
  • a payment guarantee which protects against the risk of chargeback thanks to a stronger authentication using the mobile phone;
    significant potential for additional customers and sales using a reassuring payment service by alleviating one of the major obstacles to Internet purchases and a sales promotion system reaching 50 million mobile devices;
  • mCommerce finally becomes accessible thanks to a unique operating mechanism on the market.

Gauthier Picquart, CEO of Rueducommerce.com: “It's a pleasure for us to become the first e-retailer to offer Buyster. Buyster makes it possible to combine fluid traffic, speed and security, while protecting us against fraud thanks to its reinforced security over mobile phone, making it possible to guarantee payments.”

 

Antoine Leloup, Director General of Brandalley: “The mobile channel gives us a real booster for growth in sales of our fashion and decoration products over the Internet and already makes up more than 5% of Brandalley turnover. Buyster has the potential for increasing our development on this channel, with its extremely fast and simple mobile payment operating mechanism.”

 

About Buyster:
Created in February 2011, Buyster is a Payment Company authorised by the Regulatory Monitoring Authority (Autorité de Contrôle Prudentiel) of Banque de France which is owned in equal shares by Bouygues Telecom, Orange, SFR and Atos and aims to develop, operate and sell an innovative mobile-based online payment service. The ambition behind Buyster is to become a key payment player in eCommerce and the leader in mCommerce in France.

Press contact:
Lionel Trouvé – Head of On-Line Marketing & Communication
Mobile: + 33(0) 6 15 47 04 55
Email: lionel.trouve@buyster.fr