“Atos Origin revolutionizes New Media world with launch of Interactive Online Video at Mobile World Congress”

Barcelona, 9 February 2011

End user is able to follow all simultaneous live events, and access recorded videos of almost all competitions

Atos Origin, an international IT services company, offers a worldwide first with the launch of its solution ‘New Media in Sport'. The service is for TV companies, telecom, media, sports associations or rights holders companies so that they can offer their viewers and customers the chance to choose exactly which competition/nation/athlete they want to follow and to enable them to follow more than one sporting event simultaneously.

Atos Origin is at Mobile World Congress, that takes place in Barcelona from 14 - 17 February, to discuss its latest innovations, including a demo on New Media in Sport, and is present at stand # AV02 in the main avenue of the Fira Barcelona.

For TV companies, telecom, media, sports associations or rights holders companies, New Media in Sport will help them increase their branding power and generate increased revenue streams. The offering complies with high expectations of digital media quality, and offers a choice in everything changing digital habits.

Bruno Fabre, Executive Vice President for Telecom and Media at Atos Origin says: “Atos Origin is an innovator in the telecoms industry, ready to revolutionize the way telecom operators offer services to their end-consumers. We bring not only strategic advice, but also new ideas on how our customers can increase loyalty. With our innovative portfolio of solutions - like New Media in Sport - we will help our clients to successfully compete in this environment by leveraging on existing assets in order to lower overall TCO and to reduce time to market as well as improve ROI of next generation communication services.“

Meta-Data magic creates a completely different TV experience

Sports fans are awaiting this versatile offer, delivering rich-media content over fixed and mobile devices, instant archive as well as chat and interaction. It is possible to watch sports events that are not broadcasted during the regular program, the consumer is in charge of what he wants to watch, when, and from what angle.

Atos Origin uses face recognition technologies for automatic selection or recommendation of camera or event, and believes that mastery of meta-data is what puts the magic in New Media in Sport. It's the ability to take the detail of any action, of any personality and any event – and to link it to the associated data that makes the experience. Preference tags let fans track individual or team performance. Atos Origin, with its leadership in hi-tech transactional services, is at the forefront of automated meta-data manipulation.

Miguel Ángel Morcuende, New Media Director at Atos Origin says: “By 2014, over 90% of all data traffic will be video. This is equivalent to 32 million people streaming Avatar in 3D continuously every month. New media is set to become the top revenue stream for telecommunications and media companies. Atos Origin is ahead of the game to help telecom companies with more than just strategy. We are rolling out a ready-to-go new media framework that will really impress the end-consumer. When you engage with Atos Origin for New Media in sport services, you gain a platform for highly differentiated sports positioning. This will lead to increased revenue and a heightened profile as a new media player”.

Atos Origin's role

Atos Origin is committed to innovation and has designed a solution that can be delivered quickly and without risk or capital investment. The Atos Origin solution provides a fully managed media environment, offering processing, storage, transaction processing, dynamic delivery, publishing, distribution, advertising and analytics. The company handles everything from digital rights management through to “per-click” monetization.

Demonstrations at Atos Origin's stand:

10:00-11:00 Transforming the Data Center and Server Processing. Extreme IT performance changes telecommunications - explore a real-life example with Oracle Exadata.

11:00-12:00 Next Generation Intelligent Networks. See how NGIN supports Enterprise Centrex Strategies for fixed/mobile convergence, substitution and integration scenarios.

12:00-13:00 Mobile Virtual Network Enabler. Learn how our MVNE Solution can help you rapidly develop and extend your own brand and expand international presence.

14:00-15:00 Next Generation Messaging Services. Get an inside view of Go Live! - our solution already manages 60 million mailboxes in 15 countries.

15:00-16:00 Smart Mobility. Take a tour of our star solutions. Discover how we are creating telecommunications opportunities in local government and public transport, and check out our BUROSMS™ Legal Certificate Service.

16:00-17:00 New Media in Sports. Enjoy a hands-on session with our sports entertainment solution which lets fans tune their personal media experience across WebTV, IPTV and on mobile devices.

17:00-18:00 APPshop. See an industrial Application Shop in action, distributing and monetizing content directly on mobile devices – and learn how international Telcos can leverage these opportunities.

About Atos Origin
Atos Origin is a leading international information technology (IT) services company, providing hi-tech transactional services, consulting, systems integration and managed operations to deliver business outcomes globally. The company's annual revenues are EUR 5.1 billion and it employs 49,000 people. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin,Atos Worldline and Atos Consulting.

Atos Origin has more than 20 years experience and annual revenues of € 750 million in the telecom and media industries. Through its team of local experts and continuously evolving portfolio of services, Atos Origin offers an end-to-end approach to IT services. It delivers consulting, systems integration and managed operations services that enable its customers to grow their business, reduce costs and increase efficiency and revenue.

For more information:
Jose de Vries
+31 6 30 27 26 11