“Atos Origin Partners Match Supermarkets in Deploying New CRM Strategy”
Paris – February 10, 2009
Atos Worldline, an Atos Origin Company, has been selected by Match Supermarkets to support deployment of the chain's new customer relationship management (CRM) strategy in Belgium and Luxembourg. Atos Worldline has delivered an end-to-end solution, ranging from upstream consulting to implementing the recommendations by developing and operating the recommended CRM model. The solution also comprises the introduction of a new loyalty card, which will enable Match to optimize its loyalty program costs while enhancing the program's differentiation and shopper appeal.
As part of the project, Atos Worldline provided upstream consulting services and implemented the recommended solutions by developing and operating the recommended CRM model. This involved revamping the loyalty card system, building the marketing database and datamining capabilities, and deploying a targeted checkout couponing solution to drive higher sales.
“We chose Atos Worldline because of their understanding of our business and the challenges inherent to redesigning a loyalty card program, as well as for their ability to deliver the solution within our demanding timeframe,” said Sabine Muller, Marketing Director for Match supermarkets in Belgium and Luxembourg. “We'll be one of the first food retailers in Belgium and Luxembourg to deploy a couponing system that reflects our customers' actual purchasing behavior and interests thanks to a full-cycle solution that encompasses the pre-purchase, in-store and post-purchase experience.”
Project teams from Atos Worldline and Match Supermarkets met this challenge in just three months by applying a proven CRM consulting methodology and organizing the process into workshops. These working groups leveraged the knowledge gained from the in-depth analysis of three key drivers: datamining studies, a marketing study that enhanced customer segment intelligence and a benchmarking of relationship marketing systems used by leading retailers in Europe.
The new loyalty card and the return on investment projections for the marketing database, targeted checkout couponing system and other applications have now been successfully tested in trials at two pilot stores, with full system rollout scheduled for the first quarter of 2009. The new “Ma Carte Match” loyalty card will be used by over 400,000 active customers in the two countries. The changeover to the new system will be driven by a dynamic, motivating loyalty program that awards points for the purchase of specially promoted items.
About Match Supermarkets
Match Supermarkets operates two food supermarket brands and formats in Belgium and Luxembourg. The Match banner covers 67 destination and convenience supermarkets that feature fresh foods and produce, with sections for meat and poultry, fruit and vegetables, bakery and frozen foods. The stores offer a broad choice, with more than 25,000 active products in regular stock, and high quality, with private label product lines and teams of professionals in traditional grocery trades. The Smatch banner covers 78 smaller stores designed for convenient daily shopping.
About Atos Origin
Atos Origin is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company's annual revenues are EUR 5,5 billion and it employs over 50,000 people in 40 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international blue-chip companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, Atos Worldline and Atos Consulting.
Atos Worldline, an Atos Origin company
Atos Worldline is a major European IT player in the processing of high-volume electronic transactions. It specialises in end-to-end payment services including issuing, acquiring and developing payment technology solutions; card processing; CRM & eServices (internet, voice and mobile services). With the focus on technological innovation, Atos Worldline implements its solutions in processing or integration mode. Atos Worldline generates annual revenues of EUR 654 million and employs over 4,800 people.
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