“Atos Origin operates France Loisirs new automated order service based on voice recognition”
Paris, 27 March 2008
Atos Worldline, an Atos Origin Company, was selected by France Loisirs to develop, host and operate its new automated telephone order service. Based on voice recognition, this innovative service, called “Commande Flash” makes the ordering process user-friendly and very smooth for the members, while reducing the number of calls received by the centre.
Operational since December 2007, “Commande Flash” joins the different purchasing channels already available. Its simplified user-friendliness enables callers solely to place orders. Thanks to voice recognition technology, the caller pronounces key words, his membership number and the references of the products to be ordered, thus avoiding the inconvenience of having to use the telephone keys.
This new automated order mode offers numerous advantages: smoothness, conviviality and time saved for the members (the purchasing act takes less than 3 minutes); reduction in the number of call centre advisers and increased customer satisfaction for France Loisirs.
“The members quickly adopted the “Commande Flash” tool which provides real comfort, especially for mobile phone users”, says Marc Duteil, Customer Relations General Manager at France Loisirs. “The stakes of this project were important. The Atos Worldline teams were able to meet all our demands in terms of design and user-friendliness”.
Atos Worldline uses the Nuance technology, the world leader in voice recognition solutions. This service is hosted on the Worldline Voice platform. “Thanks to its technological know-how and its expertise in implementing voice-based solutions, Atos Worldline was able to meet the challenge to obtain a high level of performance via the continuous analysis of the service, especially as regards number recognition”, adds Marc Duteil.
“We are very pleased with our collaboration with France Loisirs, the group's long term partner. This demonstrates once again Atos Worldline ability to develop, implement, host and manage innovative voice solutions adapted to its customers' needs”, says Ladan Etemad, CRM and eServices Manager at Atos Worldline.
Atos Worldline will be taking part in the 12th SECA trade show, the main European event focussed on Customer Relationship Management, to be held in Paris - Porte de Versailles from 1 to 3 April 2008. On Booth F39/E40, Atos Worldline will showcase its latest innovations for new-generation call centres, with demonstrations of the new concepts of multi-channel interaction and other solutions such as its virtual call centre, its voice-based services, and its chatterbot.
About France Loisirs:
Founded in the early 1970s, France Loisirs, a 100%-owned subsidiary of the Bertelsmann group, now has 3.5 million members in France, one household out of five. With 24 million books sold per year, France Loisirs accounts for 8% of the French publishing market. The brand uses a multi-channel distribution network and has 208 shops in France. The turnover of the France Loisirs group amounted to 380 million euros in 2007.
About Atos Origin
Atos Origin is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company's annual revenues are EUR 5,8 billion and it employs over 50,000 people in 40 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international blue-chip companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, Atos Worldline and Atos Consulting.
Atos Worldline, an Atos Origin company
Atos Worldline is a major European player in the processing of high-volume electronic transactions. It specialises in end-to-end payment services including issuing, acquiring and developing payment technology solutions; card processing; CRM and eServices (internet, voice and mobile services). With the focus on technological innovation, Atos Worldline implements its solutions in processing or integration mode. The acquisition and integration of Banksys and Bank Card Company in December 2006 into Atos Worldline has created a European leader in Payment Services, with combined pro forma 2006 revenues of EUR 630 million and 4,000 employees.
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