“Atos Origin backs innovative European research project that could change the way we watch sporting events on television”

Madrid, 19 August, 2008

Giving viewers the choice of what to watch, when several different competitions are taking place simultaneously at big sporting events like the Olympic Games and the FIFA World Cup

Atos Origin, an international information technology services company and the Worldwide IT Partner of the Olympic Games, today announced that it is supporting a new, innovative research project that has the potential to radically change the way we watch sport on television. Atos Origin is participating in the LIVE project, a research project managed by the LIVE Consortium which is being partially funded by the European Union.

The LIVE Consortium is trialing a new service “LIVE Olympic Games Show” with 500 Austrian households, for the first time during the Beijing 2008 Olympic Games. All households participating in the trial are being given a set-top box to access the service. The LIVE service gives viewers the choice of which sporting events to watch when several different competitions are taking place simultaneously, as often the case during the Olympic Games. Viewers will also have the option to switch between sports, as well as access additional information such as athletes' biographies.

The Live Service will be tested by the ORF (Austrian Public Television), together with the Telekom Austria Aon.TV platform. Over the two-week period of the Beijing 2008 Olympic Games a total of four interconnected channels will be produced. The LIVE Consortium is testing a series of new TV production tools and content formats, which enable the production of a TV programme within different interconnected related sub-channels to be produced “on demand”, according to viewers' feedback and the development of the live action.

Today, despite current technological progress and the new formats of interactive television, the current broadcasting approach is still confined to a lineal, one-dimensional television developed for one channel.

The innovation behind LIVE therefore is the ability to analyse, link and recommend content from multiple content sources in the spontaneous and fast moving environment of the live broadcast. The LIVE system during the live broadcast automatically analyses and aligns content coming in from the multiple incoming streams and available archive material. For the Olympic Games, it supplements this video content with detailed information about the athletes, sports and real-time results from the information management system run by Atos Origin. Additionally, feedback coming in from the TV viewers (switching behaviour and on-screen polls) is also analysed. The meaningful connections between viewer preferences, event information and analysed video material are then processed in real-time and fed into the control room to guide the production process.

LIVE Project Information
LIVE is a research project partially funded under the European Union's IST Sixth Framework Programme. It was launched on January 2006 and will run for 45 months. The LIVE solution promotes a new, third market segment in the digital interactive television sector that does not exist today: intelligent television programming and services. This means creating non-linear, multi-stream and real-time content formats related to major media events, which adapt to the interests of the consumer. For this goal classical AV oriented media needs to be enriched with sophisticated metadata up to intelligent semantics, archive material and live streams have to be properly linked together in real-time, and TV consumer feedback has to be considered for convenient programme adjustments.

Live is being developed by the Live Consortium (http://www.ist-live.org) which comprises:

About Atos Origin
Atos Origin is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company's annual revenues are EUR 5.8 billion and it employs 50,000 people in 40 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international blue-chip companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, Atos Worldline and Atos Consulting.

For more information:
Anne-Marie Capilla
Tel: +33 1 55 91 20 52

Antonio Ferreiro
Tel: + 34 91 440 88 00