“Atos Origin and NOC*NSF to create multimedia meeting place for Dutch athletes”

Utrecht, 10 October 2007

Sports umbrella organisation NOC*NSF and IT services provider Atos Origin are joining forces to create a Cross Media Platform for sports. The goal is to structurally strengthen, broaden and market media exposure for organised sports. To this end, new forms of cooperation and opportunities for the business community are being created and this initiative will integrate activities into a Sports Media company in 2008. The agreement between NOC*NSF and Atos Origin has a contract term of three years.

The Cross Media Platform (CMP) is set to become the definitive virtual meeting place for athletes in the Netherlands, providing opportunities for exchanging information of interest, such as sports results, training schedules, and information about nutrition and training. The platform is not only designed for Dutch sports enthusiasts - whether members of clubs or not - but it also gives sports unions and clubs the opportunity to find and provide information.

Together with nine sports unions - athletics, basketball, gymnastics, handball, hockey, korfball, volleyball and water polo - NOC*NSF is currently running a pilot project with the Cross Media Platform.

Easy sharing of information
The CMP's goal is to bring sports enthusiasts and the sporting world closer together by allowing personalised exchange of information, such as, event reports, results or sharing information via user-related content. Unions and clubs can also use the platform as a cost-effective channel for distributing information to their members.

The CMP is the first application of the Multi Services Platform concept developed by Atos Origin. This concept allows all kinds of data to be collated and delivered according to the individual information needs of users and/or communities. This data can then be distributed via countless channels, varying from the internet to SMS messages.

‘More exposure and exchanges'
Erica Terpstra, Chairwoman of NOC*NSF, is pleased with the venture: “In the first four months, it has been visited 346,000 times, and over 1.7 million web broadcasts and video-on-demand films were viewed! Soon, Dutch athletes and sports enthusiasts can present their own favourite sports. State-of-the-art technology can make a significant contribution to achieving these goals. We are more than willing to invest in it. Atos Origin, with its major involvement in the Olympic Games, is the ideal partner to help us achieve our goals.”

Leading the international athletic community
“We are incredibly proud that NOC*NSF has partnered with Atos Origin for realising this Cross Media Platform. It's a truly unique initiative, with the potential for reaching ten million sports enthusiasts in the Netherlands, about five million of whom are active in organised sports. The CMP puts NOC*NSF firmly in the lead in the international athletic community”, says Marianne Hewlett, Atos Origin's Senior Vice President for Global Marketing and closely involved with the CMP.

In Atos Origin, NOC*NSF has found an IT partner with a strong relationship to sports. As the IT partner for the International Olympic Committee, Atos Origin is responsible for the IT infrastructure of the Olympic Games. To underline its involvement, Atos Origin entered into an agreement with track cyclist Theo Bos earlier this year. The country's largest IT services provider is supporting the reigning sprint world champion on his way to the Olympic Games in Beijing.

About Atos Origin
Atos Origin, an international IT services provider, enables customers to translate their vision into results through consulting, systems integration and managed operations. Atos Origin has an annual turnover of 5.4 billion euros in 40 countries and employs over 50,000 people, including around 9,000 in the Netherlands, where Atos Origin is the market leader. Atos Origin is the global information technology partner for the Olympic Games and has an international clientele. Atos Origin is listed on the Paris Eurolist Market and operates as Atos Origin, Atos Euronext Market Solutions, Atos Worldline and Atos Consulting.

For more information, please contact:

NOC*NSF
Erwin te Bokkel
+31 6 10 92 57 74
erwin.tebokkel@noc-nsf.nl
Atos Origin
José de Vries
+31 6 30 27 26 11
jose.devries@atosorigin.com