“Go North East announces UK’s first mobile ticketing service for buses with Atos Origin and Swiftpass Digital”
London, 4 July 2007
System is first implementation of new white-label mobile payment service from Atos Worldline
Go North East, the region's leading bus operator, has named a partnership between Atos Origin, an international IT sservices company and Swiftpass Digital, a leading innovator in mobile ticketing software, as its preferred supplier to manage a new mobile ticketing service that is set to make paper ticketing a thing of the past. The new service, which is expected to be launched in the autumn, will allow passengers to securely purchase bus tickets using their mobile phone.
The mobile ticketing system, to be implemented by Go North East using software created by leading mobile ticketing technology specialists Swiftpass, is the first implementation of Atos Worldline's, new white-label service, Atos Worldline Mobile Payment. The system allows businesses to capitalise on the ubiquity of the mobile phone by providing a paperless ticket and an interface that turns the device into a secure, convenient and easy-to-use payment method.
To use the new mobile ticketing service, Go North East passengers will simply register online and arrange for sufficient funds to be banked or credited to their online account. When they reach the bus stop, they text a supplied dedicated short code number to their account and, as long as they have sufficient funds, a barcode ticket is instantly sent to their mobile phone using software created by partner Swiftpass. Once on board, the passenger will either show the mobile phone screen to the bus driver or where installed, to the barcode reader, in order to validate the ticket.
“'Our work with Atos Origin and Swiftpass Digital is further demonstration of our commitment to delivering the best in modern accessible public transport to the north east market, and will be the first such bus ticketing service to market in the UK,” said Martin Harris, Commercial Director at Go-North East.
The Atos Worldline Mobile Payment solution can be used by almost any consumer facing business. It is particularly useful for cinema tickets; travel tickets; theme park tickets; theatre tickets; fast food; taxis; and online auction bidding. The service is branded with the business' own logo, promoting loyalty and confidence among consumers that they are dealing with a secure and trusted brand.
Businesses are charged per transaction for the Atos Worldline mobile payment service, ensuring initial upfront investment, risk and long-term financial risk are kept to a minimum. It can be integrated with other advanced mobile services, such as bar-code ticketing and mobile e-vouchers, allowing the business to offer a personalised and added-value service to its customers.
Tony Lacy, head of business development for transport, Atos Origin, comments: “Our new solution is a huge step forward for the mobile payment market. It puts businesses in a win-win situation – they are able to generate additional revenue from mobile payments without having to take any risks in terms of initial or ongoing investment. And because the service is white-labelled, it actually deepens the consumer's relationship with the brand.”
Founded in 2004, UK-based Swiftpass is a leading worldwide provider of end to end mobile ticketing solutions to a range of sectors including sport, travel, leisure and entertainment.
About Atos Origin
Atos Origin is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company's annual revenues are EUR 5.4 billion and it employs over 50,000 people in 40 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international blue-chip companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, Atos Euronext Market Solutions, Atos Worldline and Atos Consulting.
Atos Worldline, an Atos Origin company
Atos Worldline is a major European player in the processing of large-volume electronic exchanges, specialising in electronic payment services, CRM and e-services (internet, voice and mobile services). With the focus on technological innovation, Atos Worldline implements its solutions in processing or integration mode. On December 7th 2006, Atos Origin announced the acquisition of Banksys and Bank Card Company (BCC), creating a European leader in Payment Services, with combined pro forma 2006 revenues of EUR 630 million and 4,000 employees.
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