“Atos Origin chosen as IT partner for Mobistar’s new web portal”
Zaventem, 19 June 2006
Portal offers personalisation of user information and targeted promotions
Atos Origin, an international IT services provider, has implemented a new web portal for Belgian telecom operator Mobistar. Launched in May, the portal is designed to allow surfers to receive personalised information from Mobistar according to user profile, and allows Mobistar to instantly update content on the site that targets specific user groups. When a registered user logs on to the site, they will be shown information targeted to them, including promotions that relate directly to their interests.
The rapid dissemination of information and targeted content or promotions gives clear competitive advantage for telecoms operators. To achieve this, Mobistar decided to completely overhaul its portal for individual users and commissioned the IT services company Atos Origin to implement the portal. Results to date have met Mobistar's expectations.
Atos Origin developed a unified Documentum WCM and BEA WebLogic Portal platform. Using Documentum templates, the portal allows product and marketing managers to upload offers and information themselves and to create links between similar content. The portal, designed to reflect the visual identity of Mobistar, has a bilingual interface (French & Dutch), a unique authentication system (Single Sign-On) and a powerful search engine based on Autonomy technology.
Atos Origin had previously implemented the Mobistar Tellme extranet portal for external and internal resellers of the brand's products and services.
“Following the successful implementation of the Tellme portal, Mobistar entrusted us with its customer-facing portal,” says Tonny Vanderhoven, Consulting & Systems Integration Director at Atos Origin Belux. With this new revamped portal, Mobistar is in a position to provide more targeted information to its users. This kind of system gives a competitive advantage to companies in any sector that have direct relationships with their customers, for example utilities companies, or banking and finance companies.”
About Atos Origin
Atos Origin is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company's annual revenues are EUR 5.5 billion and it employs over 47,000 people in 40 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international blue-chip companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, Atos Euronext Market Solutions, Atos Worldline and Atos Consulting.
For more information:
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|José de Vries
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