“Atos Origin chosen by Club Avantages to overhaul and host its customer loyalty programme”
Paris, 6 June 2006
Atos Worldline, an Atos Origin Company, today announced the renewal of its contract with Club Avantages, for a three-year period, to manage the overhaul and hosting of its multi-partner customer loyalty programme. Atos Worldline will manage, in addition to customer loyalty applications, all of Club Avantages multi-channel applications: mail, e-mail, telephone, SMS, Interactive Voice Response (IVR) and the Internet, thus enabling Club Avantages to enrich the personalisation of its customer relations.
Club Avantages was formed in 1997 by the Casino Group and Shell France, to create a joint multi-company bonus programme. In March 2002, the Casino Group, Shell and Galeries Lafayette decided to combine their respective customer loyalty programmes in a common reward currency, “S'Miles®”.
In 2005, Club Avantages wanted to define the bases for a technical and functional overhaul of its IT system, in order to undertake new steps in its development. Club Avantages was looking for a partner offering an efficient, flexible, future-proof and economic solution for developing and hosting, which was capable of enhancing the personalisation of customer relations, particularly within new interactive contact channels.
Atos Worldline was chosen by Club Avantages to take charge of the overhaul and hosting of its customer loyalty programme on its technical platform. Atos Worldline is also responsible for the management of multi-channel applications across all distribution channels: mail, e-mail, telephone, SMS, IVR and the Internet.
Atos Worldline has been able to meet Club Avantages' requirements, providing it with a parameterisable and future-proof solution and enabling it to significantly reduce its costs and benefit from the support of experts in the field.
The renewal of this contract with Club Avantages for three years reinforces Atos Worldline's leadership position in the area of multi-partner customer loyalty programme management in France and Europe, as well as its ability to implement IT projects in complex environments.
About Atos Origin
Atos Origin is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company's annual revenues are more than EUR 5,5 billion and it employs over 47,000 people in 40 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international blue-chip companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, Atos Euronext Market Solutions, Atos Worldline and Atos Consulting.
Atos Worldline, an Atos Origin company - Atos Worldline is a major European player in the processing of large-volume electronic exchanges, specialising in electronic payment services, CRM and e-services (internet, voice and mobile services). With the focus on technological innovation, Atos Worldline implements its solutions in processing or integration mode. Atos Worldline has 2,600 employees in Europe and has an annual turnover of €400 million.
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