“Atos Consulting Attracts two top marketers”
Utrecht, 23 June 2005
Drs. Stephan Linnenbank (40) and drs. Frans van Rheenen (43) joined World Class Customer Management at Atos Consulting, the consultancy arm of Atos Origin, as Principal Consultants. Apart from their role as marketing and sales consultants, they will research market requirements for outsourcing of data-driven marketing and sales functions. Linnenbank and Van Rheenen both come from the well-known Dutch advisory bureau Paul Postma Marketing Consultancy B.V.
Research companies Forrester and Gartner indicate that the returns on marketing and sales can and must improve. Many profit and non profit-making organisations, according to Forrester and Gartner, are still struggling with inefficient and ineffective marketing and sales.
By outsourcing data-driven marketing and sales functions to firms specialising in those tasks, outsourcing firms get access to state-of-the-art knowledge and technology in this field. The outsourcing of tasks has been proven to lead to a more efficient and effective market impact. The outsourcing of data-driven sales and marketing is a development in full swing in the USA and England. It is expected that this trend will soon become apparent in continental Europe as well.
World Class Customer Management at Atos Consulting is playing its part in this trend by providing full service support to the entire scale of marketing and sales issues. As part of this, we look at marketing strategy, CRM, proposal and product development, business development, customer and product life-cycle management and channel management.
Linnenbank and Van Rheenen are both seasoned marketers, coming from the advisory bureau Paul Postma Marketing Consultancy B.V, who are specialists in marketing and sales. In their respective positions of Management Board member and deputy director, they have introduced and implemented database-driven marketing and sales at a large number of companies in various branches of business.
What's more, as an advisor Linnenbank has acquired extensive experience in financial services, at telecoms firms, cultural institutions and energy companies. Among other posts, he was previously engaged as profit-centre manager with AIG International, as marketing manager and direct sales at NVS Insurance, and as Database Services marketing manager at Utrecht exhibition centre.
As an advisor, Van Rheenen gained much experience in the financial sector (banking and insurance), with healthcare insurers, publishing houses, charitable institutions and energy companies. Thus, he has held various marketing and sales positions, including Spaarbeleg, AEGON and IIR.
About Atos Consulting
Atos Consulting, the global consulting practice of Atos Origin, is a leading provider of business, process and technology consulting services. With more than 2,500 staff globally, it focuses on delivering proven, pragmatic solutions to the telecom, manufacturing, financial services and public sectors.
Atos Origin is an international information technology services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company's annual revenues are more than EUR 5 billion and it employs over 46,000 people in 40 countries. Atos Origin is the Worldwide Information Technology Partner for the Olympic Games and has a client base of international blue-chip companies across all sectors. Atos Origin is quoted on the Paris Eurolist Market and trades as Atos Origin, AtosEuronext, Atos Worldline and Atos Consulting.
For more information, please contact:
+ 31 30 299 5006
José de Vries
+ 33 1 55 91 24 53