“M6 TV Channel Steps Up Program Promotion with Atos Origin SMS+ Offering”
Paris, France - March 26, 2003
New SMS+ services for A la recherche de la nouvelle star program and Michael Jackson documentary on March 27
M6 is reinforcing the interactivity of its flagship programs with SMS-based services and games hosted and operated by Atos Origin. Using a jointly developed administration system, M6 independently manages the SMS+ campaigns associated with its programs.
Following the successful introduction of SMS as an interactivity tool during its Loft Story program, M6 has applied it to other programs because of its ability to secure viewer loyalty. Experience has shown that SMS is a natural extension of TV channels and is particularly well-suited to M6 audiences.
In collaboration with the programming units, M6 Web is introducing SMS+ services and games administered live for certain program broadcasts. Atos Origin is providing the administration system enabling real-time management, reporting and statistical analysis.
The SMS+ services currently include four categories:
- Interactive games with Star Six, Tubissimo and Absolument 70.
- Quizzes associated with programs and series, such as 80 à l'heure, Le Caméléon, Agence tous risques.
- Services and quizzes associated with special feature programs (Popstars, J'ai décidé de maigrir, etc.)
- News services (Star News).
On March 27, M6 will launch two new SMS+ services associated with the A la recherche de la nouvelle star program and the Michael Jackson documentary.
› Viewers will be able to receive three to six exclusive news bulletins a day concerning the new special feature A la recherche de la nouvelle star by dialing 61006 and sending "ACTU" (35 eurocents, in addition to the cost of an SMS).
› After 10:30 p.m., viewers will be able to give their opinion about Michael Jackson by responding to the poll question: Do you have a good opinion of Michael Jackson as a singer/as a person? They will answer via SMS by dialing 61006 and sending "MJ" (35 eurocents, in addition to the cost of an SMS). Results of the poll will be reported live at the end of the documentary broadcast.
Service Provided by Atos Origin
Atos Origin, a technical partner providing M6 with online services for many years, is managing the hosting and operation of the SMS+ services on its multimedia platform. The service includes interconnection of the administration system for the SMS+ campaigns with the three mobile phone operators in France. Atos Origin has also provided M6 with a Web administrator and tracking interface with search, reporting and statistics functions.
Ranking among the leading SMS-based service providers, Atos Origin offers SMS+ services via the three mobile phone operators in France as part of a comprehensive multi-channel hosting package integrating Web, telephone (interactive voice server, voice recognition and synthesis), Minitel, WAP, PDA, IVR and Interactive Television technology.
About M6 Web
Founded in January 2000, M6 Web is the interactive subsidiary of the M6 group. The company produces multimedia content for the full range of existing interactive media: fixed and mobile Internet (M6.fr, turbo.fr, M6game.fr, M6music.fr, etc.), IVR, SMS (as one of the first surcharge SMS content providers), ITV and the Minitel. M6 Web develops multimedia systems for programs and leading M6 trademarks, such as Popstars, camera café, Yu Gi Oh! and Star Six.
In February 2003, the M6 Internet sites recorded 35 million pages seen and one million unique visitors, ranking M6.fr second among all French media sites.
For further information, please visit: http://www.m6.fr
M6 Web Press Contact:
Phone: +33 (0)1 41 92 74 08
About Atos Origin
Atos Origin is an international information technology services provider. Its business is turning client vision into results through the application of consulting, systems integration and managed operations, including outsourcing and on-line services. In August 2002, Atos Origin acquired KPMG Consulting in the UK and The Netherlands, trading as Atos KPMG Consulting. The company generates annual revenues of EUR 3.2 billion and employs 28,000 staff in 30 countries. The Group's client list includes major companies such as ABN AMRO, Akzo-Nobel, Alstom, BNP Paribas, BP, Euronext, Fiat, ICI, ING, KPN, Lucent, Philips, Renault, Royal Bank of Scotland, Saudi Aramco, Shell, UBS Warburg, Unilever, Vivendi Universal, Vodafone and Wolters Kluwer.
Atos Origin Press Contact:
Anne de Beaumont
Phone: +33(0)1 49 00 96 42
E-mail : email@example.com