“Atos Origin Builds Business Objects’ Analytics Into its CRM Platform”
Paris - October 8, 2002
This first Web-enabled shared analytic platform
helps companies maximize the value of their customer equity
while maintaining their independence and cutting costs in half.
Atos Origin, one of Europe's leading providers of IT services for customer relationship management (CRM), notably in connection with loyalty programs and service station cards, has chosen technologies from Business Objects, the world's leading supplier of Business Intelligence (BI) solutions, to provide companies with the first shared marketing database platform accessible via a secure extranet.
In their focus on business competitiveness, companies need a decisional environment that is open and secure, yet capable of meeting the substantial constraints of time-to-market, return on investment and a wide array of functions. In response, Atos Origin's end-to-end CRM solution combines industrial-scale capabilities in the feeding, cleaning and hosting of marketing databases with the most effective analytic tools to segment and act on the right targets.
To ensure superior performance, Atos Origin has replaced all of its marketing database analytic and hosting platforms with a shared platform based on Application Foundation from Business Objects. The use of Application Foundation has reduced development costs by 30% to 40% for Atos Origin and its customers and significantly cut deployment time.
To leverage greater value from customer equity, no matter what the sector, the new platform offers two levels of analysis:
- First, a dozen dashboards developed by Atos Origin's business experts present the key data companies need, such as customer segmentation by defined typology, segment tracking over time (new/departed customers, attrition, etc.), and measurement of campaign impact, effectiveness and return on investment.
- The second, more complex level comprises pre-defined, comprehensive analytic models that provide instant information on such parameters as the margin generated by a campaign or send personalized alerts at pre-determined levels if response rates are insufficient. Users can build their own customized dashboards thanks to Application Foundation's simple interface, which is perfectly suited to marketing.
All of these analytic models are based on such Application Foundation engines as profiling, rules and alerts and tenure tracking. Customers enjoy fully secure access to their base in thin client mode and face no installation or memory constraints because they work directly on Atos Origin servers.
Téléshopping, a TF1 subsidiary, is the first Atos Origin customer to benefit from this new platform. Each year, the company adds 300,000 new customers to its base of some three million addresses. Because Téléshopping's sustained direct marketing campaigns require increasingly powerful segmenting and targeting functions, Atos Origin redeployed the entire marketing database in an Application Foundation environment.
"Companies entrust us with their most precious asset-their customer equity-and it's our job to derive the greatest value through an open and secure decisional environment. With Application Foundation and WebIntelligence at the core of our CRM platform, our customers benefit from analytic models that are both powerful and user-friendly. What's more, the cost is half that of a similar solution deployed internally," says Frédéric Launoy, CRM Services Director at Atos Origin.
About Atos Origin
Within Atos Origin's Services Division, Business Process Outsourcing (BPO) manages large CRM and e-payment data flows. Atos Origin offers its customers a full range of solutions including, for CRM, loyalty program management, marketing database hosting, analytic tools and campaign management. With 15 million loyalty cards, 500 million CRM transactions and two billion payment transactions a year, Atos Origin is one of the leading IT service providers specialized in CRM in Europe.
Atos Origin is an international information technology services provider. Its business is turning client vision into results through the application of consulting, systems integration and managed operations, including outsourcing and on-line services. In August 2002, Atos Origin acquired KPMG Consulting in the UK and The Netherlands, which now trade as Atos KPMG Consulting. The company generates annual revenues in excess of EUR 3.5 billion and employs 30,000 staff in 30 countries. The Group's client list includes major companies such as ABN-Amro, Akzo-Nobel, Alstom, BNP Paribas, British Petroleum, Euronext, Fiat, ICI, ING, KPN, Lucent, Philips, Renault, Royal Bank of Scotland, Saudi Aramco, Shell, UBS-Warburg, Unilever, Vivendi Universal, Vodafone and Wolters Kluwer.
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About Business Objects
Business Objects is the world's leading provider of business intelligence (BI) solutions. Business intelligence lets organizations access, analyze, and share information internally with employees and externally with customers, suppliers, and partners. It helps organizations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings.
The company's products include data integration tools, the industry's leading integrated business intelligence platform, and a suite of enterprise analytic applications. Business Objects is the first to offer a complete BI solution that is composed of best-of-breed components, giving organizations the means to deploy end-to-end BI to the enterprise, from data extraction to analytic applications.
Business Objects has more than 16,000 customers in over 80 countries. The company's stock is publicly traded under the ticker symbols NASDAQ: BOBJ and Euronext Paris (Euroclear code 12074). It is included in the SBF 120 and IT CAC 50 French stock market indexes. Business Objects can be reached at 408-953-6000 and www.businessobjects.com.