“Atos Origin Passes 3.8 Million Mark in Monthly Messages Sent for Messalia, Société Générale’s Banking SMS”
Paris - September 18, 2002
This summer, Atos Origin passed the 3.8 million mark in the number of monthly messages sent via its multi-operator SMS platform for Messalia, Société Générale's cellphone-based SMS system, launched a little over two years ago.
In early 2000, Société Générale selected Atos Origin to run Messalia, its new cellphone-based short message service (SMS). Société Générale was among the first French banks to offer customers an SMS system providing such information as available balance, largest deposits and withdrawals, bankcard outstandings, delivery of new checkbooks, and recent marketing and sales promotions.
Messalia, which primarily targets young people, has proven highly successful and has enjoyed exponential growth over the past 12 months. Thanks to the platform's scalable architecture, Atos Origin has been able to successfully handle the considerable increase in the number of messages sent, while complying with its commitment in terms of speed and service quality.
In July 2002, the number of SMS messages sent to Société Générale customers exceeded 3.8 million messages a month, making Messalia the most widely used SMS of any French bank.
"With 375,000 subscribers and 19.4 million SMS messages sent in first-half 2002, Messalia is a distribution channel that requires the highest levels of quality and reliability, two criteria that we watch very closely," says Carine-Elena Weill, who manages Société Générale's cellphone services. "With Atos Origin, we've found a partner capable of satisfying our exacting needs in this area."
The platform can handle high-volume messaging and interface with the SMS centers of France's three mobile phone networks-Orange, SFR and Bouygues Télécom. It can also send messages to other European countries.
Atos Origin is also providing Société Générale with its:
- Capabilities in sequencing messages according to user profiles
- Skills in building value-added SMS solutions
- for any type of SMS.
- that interface with the bank's IT system or other data sources (such as financial flows)
- Operations tracking (SMS tracing / message follow-up).
Another of Atos Origin's skills is the ability to develop online services to support its clients' Customer Relationship Management. One example is the new Internet-based stock market alert system, introduced to support Société Générale's customers in March 2002. The system is part of the bank's innovative Passeport Bourse package, whose services include an SMS alert that is sent to customers when their stock market holdings exceed or fall below a predetermined threshold.
About Société Générale
One of the leading Euro Zone banks, Société Générale employs some 85,000 people worldwide and operates in three core businesses:
- Retailing banking, with 13.4 million customers in France and other countries.
- Asset management, in which it ranks third among Euro Zone banks with 298 billion euros in managed assets at year-end 2001.
- Finance and investment banking, in which it ranks fourth in net banking income in the Euro Zone.
Société Générale is included in the four leading international sustainable development indexes. www.socgen.com
Société Générale press contact:
Tel: +33 (0)1 41 45 97 13
About Atos Origin
Atos Origin is an international information technology services provider. Its business is turning client vision into results through the application of consulting, systems integration and managed operations, including outsourcing and on-line services. In August 2002, Atos Origin acquired KPMG Consulting in the UK and The Netherlands, which now trade as Atos KPMG Consulting. The company generates annual revenues in excess of EUR 3.5 billion and employs 30,000 staff in 30 countries. The Group's client list includes major companies such as ABN-Amro, Akzo-Nobel, Alstom, BNP Paribas, British Petroleum, Euronext, Fiat, ICI, ING, KPN, Lucent, Philips, Renault, Royal Bank of Scotland, Saudi Aramco, Shell, UBS-Warburg, Unilever, Vivendi Universal, Vodafone and Wolters Kluwer.
Anne de Beaumont
Tel: + 33 (0)1 49 00 96 42