Digital redefines insight and customer relationships for CPG companies
There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalisation of packaged products through to value-added online services, the impact of digital transformation is everywhere.
But it’s about a lot more than marketing and communications strategies. When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.
Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.
For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage. Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.
As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.
According to McKinsey, one-third of UK adults buy food online, with the same being true in Germany for apparel.*
*The decade ahead: trends that will shape the consumer goods industry, McKinsey, 2010
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What our partner say about us
Atos named a leader in Digital Manufacturing Services by Global Analyst firm NelsonHall
With long-term strategic partners such as Siemens and other global leaders in manufacturing, Atos was able to build a deep understanding of the digital transformation needs for the industry. The company has proven to be well-positioned to create value for its customers throughout the product lifecycle, manufacturing and supply chain by combining its comprehensive offering and consulting capabilities with a vertical go-to-market approach.”
John Laherty, Senior Research Analyst at NelsonHallView NelsonHall Press Release
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Our solutions enable clients to focus on key digital initiatives such as improving connectivity, reducing complexity, harnessing innovation, increasing sustainability, building customer-centricity and operating a truly global plant floor.
Download our paper produced in partnership with The Manufacturer on navigating digital transformation in manufacturing
Vice President, Manufacturing & Retail. Atos UK & Ireland
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Business Development Director and IoT Specialist – Manufacturing Industry