Digital redefines insight and customer relationships for CPG companies
There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalisation of packaged products through to value-added online services, the impact of digital transformation is everywhere.
But it’s about a lot more than marketing and communications strategies. When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.
Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.
For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage. Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.
As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.
According to McKinsey, one-third of UK adults buy food online, with the same being true in Germany for apparel.*
*The decade ahead: trends that will shape the consumer goods industry, McKinsey, 2010
Key services for our Consumer Packed Goods clients
Industry 4.0 and the Internet of Things
Drive the new industrial revolution for sustained competitive advantage.
Atos Codex Analytics Solutions
Using cognitive techniques, Atos Codex delivers meaningful, timely and comprehensive data analytics.
Protecting products, reputation and customers with a 360 degree security and compliance perspective.
What our partner say about us
“We are very happy with the development of the Alliance over the past five years. The Alliance has driven additional joint order intake for both companies, it has sparked many new innovations and it has contributed to improved shareholder returns. I am also pleased that Atos is a key ecosystem partner for our MindSphere industrial cloud platform.”
Roland Busch, member of the Managing Board of Siemens AG and member of the Board of Atos SEView the press release
Factory of the Future solutions
Our solutions enable clients to focus on key digital initiatives such as improving connectivity, reducing complexity, harnessing innovation, increasing sustainability, building customer-centricity and operating a truly global plant floor.
Download our paper produced in partnership with The Manufacturer on navigating digital transformation in manufacturing
Vice President – Manufacturing, Retail and Transport