Digital redefines insight and customer relationships for CPG companies
There are so many areas in which CPG companies are redefining relationships and opportunities through digital. From mass personalisation of packaged products through to value-added online services, the impact of digital transformation is everywhere.
But it’s about a lot more than marketing and communications strategies. When consumers are permanently connected, active dialog with customers drives both loyalty and new business development for forward-thinking CPG companies.
Business and supply chain relationships change too. New online sales and distribution models become an important complement, or even an alternative to relationships with more traditional retailers.
For even the most established brands, data-driven agility now becomes key to continuous and sustained advantage. Knowing how to anticipate and exploit constantly changing opportunity demands a whole new digital skillset.
As a partner in digital transformation, Atos will ensure that the design and execution of your digital strategy remains intelligent, adaptive and focused.
According to McKinsey, one-third of UK adults buy food online, with the same being true in Germany for apparel.*
*The decade ahead: trends that will shape the consumer goods industry, McKinsey, 2010
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“We are very happy with the development of the Alliance over the past five years. The Alliance has driven additional joint order intake for both companies, it has sparked many new innovations and it has contributed to improved shareholder returns. I am also pleased that Atos is a key ecosystem partner for our MindSphere industrial cloud platform.”
Roland Busch, member of the Managing Board of Siemens AG and member of the Board of Atos SEView the press release
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Download our paper produced in partnership with The Manufacturer on navigating digital transformation in manufacturing
Vice President, Manufacturing & Retail. Atos UK & Ireland
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Business Development Director and IoT Specialist – Manufacturing Industry