51% believe they would be
more likely
to become a repeat customer
of an organisation that offers
an innovative digital service.
How digital services can revitalise the high street.
Atos commissioned independent research to understand how consumers feel about the digital services offered to them currently and what they would like to see from them in the future.
45.8% of respondents would rate their digital experiences with traditional retail as ‘good’ or ‘outstanding’. Compare this to 69.1% of people who feel the same about online retail – how can traditional retail close the gap?
It seems that traditional retail needs streamlining, as 43% want a simpler, cleaner experience from the digital services provided by traditional retail.
Key topics – Demanding Digital in Retail
The demand is there
Over half of respondents (52.4%) were willing to try a digital service from a traditional retailer.
Looking to the future
Over half of the consumers surveyed (51%) expect to see the emergence of virtual reality shops that are completely tailored to their shopping preferences within five years.
Keep it consistent
55% of consumers feel that “different digital services don’t always work together as well as they should, even when they’re from the same organisation.”
Related resources
Market Research Paper
Demanding Digital in the Retail Sector: View our Market Research Paper
Traditional Retail consumers are becoming more demanding when it comes to digital services.
Infographic
Demanding Digital in the Retail Sector: Key Facts Infographic
Online Retailers are leading the way with digital services, but Traditional retail isn’t out of the race yet.
View more about our Demanding Digital Research Paper