Atos commissioned independent research to understand how consumers feel about the digital services offered to them currently and what they would like to see from them in the future.

45.8% of respondents would rate their digital experiences with traditional retail as ‘good’ or ‘outstanding’. Compare this to 69.1% of people who feel the same about online retail – how can traditional retail close the gap?

It seems that traditional retail needs streamlining, as 43% want a simpler, cleaner experience from the digital services provided by traditional retail.