42% of citizens

are willing to try a new
digital service from local government.

Citizens are demanding more from their digital engagements with local authorities

In our new Demanding Digital: Local Government in Focus market research piece, we explore what citizens really think and feel about the digital services currently being provided by local authorities.

Enabling digital citizen engagement has been a focus for local authorities for a number of years. Our research allows us to understand what causes citizens to embrace digital technology and what causes them to walk away; insight which will support local authorities in designing truly citizen-centric services.

How should local authorities meet the digital needs of their citizens?

Digital citizen engagement is something that all local authorities need to answer. There is an increasing demand from citizens to be able to engage with their local authorities in their same way as they do with other organisations. To better understand citizens’ attitudes towards and experiences of local government digital services, we surveyed 3,150 citizens across the UK to find out how they are #DemandingDigital.