Demanding Digital

Local Government in Focus

42% of citizens

 

are willing to try a new
digital service from local government.

Citizens are demanding more from their digital engagements with local authorities

In our new Demanding Digital: Local Government in Focus market research piece, we explore what citizens really think and feel about the digital services currently being provided by local authorities.

Enabling digital citizen engagement has been a focus for local authorities for a number of years. Our research allows us to understand what causes citizens to embrace digital technology and what causes them to walk away; insight which will support local authorities in designing truly citizen-centric services.

How should local authorities meet the digital needs of their citizens?

Digital citizen engagement is something that all local authorities need to answer. There is an increasing demand from citizens to be able to engage with their local authorities in their same way as they do with other organisations. To better understand citizens’ attitudes towards and experiences of local government digital services, we surveyed 3,150 citizens across the UK to find out how they are #DemandingDigital.

Key topics – Demanding Digital in Local Government



There is a clear willingness to adopt digital services in local government

42% of citizens are willing to try a new digital service from a local authority

Age is no longer a barrier to digital adoption

Willingness to adopt local government digital services is equally present amongst citizens over 55 and those aged below 25

However, citizens want the basics to be right first

Nearly half (48%) would like a simpler, cleaner digital experience from local government

Related resources

Market Research Paper

Demanding Digital: Local Government in Focus – Market Research Paper

A summary analysis of the key statistics and messages about citizens’ attitudes towards and experiences of local government digital services.

Infographic

Demanding Digital: Local Government in Focus – key facts infographic

Today’s digitally discerning citizen has clear demands when it comes to what they expect from local government digital services.

View more about our Demanding Digital Research Paper

Full Market Research Paper Home Page
Download the Full Market Research Paper

Contact: Matt Haynes - Digital Public Services, Tel: +44 (0)7976 970553

Email Matt