42% of citizens
are willing to try a new
digital service from local government.
Citizens are demanding more from their digital engagements with local authorities
In our new Demanding Digital: Local Government in Focus market research piece, we explore what citizens really think and feel about the digital services currently being provided by local authorities.
Enabling digital citizen engagement has been a focus for local authorities for a number of years. Our research allows us to understand what causes citizens to embrace digital technology and what causes them to walk away; insight which will support local authorities in designing truly citizen-centric services.
How should local authorities meet the digital needs of their citizens?
Digital citizen engagement is something that all local authorities need to answer. There is an increasing demand from citizens to be able to engage with their local authorities in their same way as they do with other organisations. To better understand citizens’ attitudes towards and experiences of local government digital services, we surveyed 3,150 citizens across the UK to find out how they are #DemandingDigital.
Key topics – Demanding Digital in Local Government
There is a clear willingness to adopt digital services in local government
42% of citizens are willing to try a new digital service from a local authority
Age is no longer a barrier to digital adoption
Willingness to adopt local government digital services is equally present amongst citizens over 55 and those aged below 25
However, citizens want the basics to be right first
Nearly half (48%) would like a simpler, cleaner digital experience from local government
Market Research Paper
A summary analysis of the key statistics and messages about citizens’ attitudes towards and experiences of local government digital services.
Today’s digitally discerning citizen has clear demands when it comes to what they expect from local government digital services.