Over half (53%)
of consumers
are open to trying
new digital services from their
utilities providers.
Utilities in Focus
Atos commissioned independent research to understand how consumers feel about the digital services offered to them currently and what they would like to see from them in the future.
37% of respondents said the digital services from their utilities providers were either ‘good’ or ‘outstanding’; which was only marginally short of the average across all sectors surveyed. However, when asked about which sectors were leading the way when it came to providing digital services, the utilities sector came out somewhere in the middle, lagging behind both online and traditional retail as well as the financial services sector.
Key topics – Demanding Digital in Utilities
On the right path but could do better
37% of respondents said the digital services from their utilities providers was either ‘good’ or ‘outstanding’.
Every interaction counts – don’t mess it up!
52% said they have had to abandon a digital service without completing what they need to do.
Utilities consumers are demanding digital services
53% of consumers are open to trying new digital services from utilities providers.
Related resources
Market Research Paper
Demanding Digital in the Utilities Sector: View our Market Research Paper
Utilities companies provide essential services that we can’t live without. Water, gas and electric are perceived to be silent services.
Infographic
Demanding Digital in the Utilities Sector: Key Facts Infographic
The digitally discerning consumer has clear expectations of the digital services delivered by their utilities provider.
View more about our Demanding Digital Research Paper