50% of
passengers
are open to change
and want to try new digital services.
The Transport sector needs a clearer vision and direction when it comes to providing a digital experience.
Atos commissioned independent research to understand how passengers feel about the digital services offered to them currently and what they would like to see from them in the future.
Passengers were very clear that they want the digital services provided by the transport sector to improve. Despite some positive experiences, just one third (31%) would rate their digital experience with transport services as ‘good’ or ‘outstanding’. This is below the average for all the other sectors surveyed, which came in at 37.5%.
In fact, almost a quarter (23%) of passengers surveyed said “The digital experience is not good and I expect more in my dealings with them on other channels.” Clearly there is some work to do when it comes to changing these perceptions.
Key topics – Demanding Digital in Transport
Keep it simple, don’t make it basic
45% of passengers want a simpler digital service from transport operators
People are open
50% of passengers are willing to try new digital services from the transport sector
Faster, better, stronger
41% of passengers want a faster digital service from transport operators
Related resources
Market Research Paper
Demanding Digital in the Transport Sector: Market Research Paper
Passengers are becoming more demanding when it comes to digital services
Infographic
Demanding Digital in the Transport Sector: Key Facts Infographic
Passengers were very clear that they want the digital services provided by the transport sector to improve
View more about our Demanding Digital Research Paper