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Demanding Digital

Transport in Focus

50% of
passengers

 

are open to change
and want to try new digital services.

The Transport sector needs a clearer vision and direction when it comes to providing a digital experience.

Atos commissioned independent research to understand how passengers feel about the digital services offered to them currently and what they would like to see from them in the future.

Passengers were very clear that they want the digital services provided by the transport sector to improve. Despite some positive experiences, just one third (31%) would rate their digital experience with transport services as ‘good’ or ‘outstanding’. This is below the average for all the other sectors surveyed, which came in at 37.5%.

In fact, almost a quarter (23%) of passengers surveyed said “The digital experience is not good and I expect more in my dealings with them on other channels.” Clearly there is some work to do when it comes to changing these perceptions.

Key topics – Demanding Digital in Transport

Keep it simple, don’t make it basic

45% of passengers want a simpler digital service from transport operators

People are open

50% of passengers are willing to try new digital services from the transport sector

Faster, better, stronger

41% of passengers want a faster digital service from transport operators

Related resources

Market Research Paper

Demanding Digital in the Transport Sector: Market Research Paper

Passengers are becoming more demanding when it comes to digital services

Infographic

Demanding Digital in the Transport Sector: Key Facts Infographic

Passengers were very clear that they want the digital services provided by the transport sector to improve

View more about our Demanding Digital Research Paper

Contact: Theo Quick - Business Development Director – Transport, Freephone: 0800 783 3040