Atos commissioned independent research to understand how consumers feel about the digital services offered to them currently and what they would like to see from them in the future.

Respondents were the most positive about the digital services they received from Online Retailers. Over two thirds (69%) said their digital experience was ‘good’ or ‘outstanding’. This was even higher than technology companies, where just under half (49%) felt this way.

However, even though Online Retail is performing well, there is still room to improve compared to Traditional Retail. Nailing down high quality, and consistent customer service is now the final hurdle for Online Retailers.