Skip to main content

Our website uses cookies to give you the most optimal experience online by: measuring our audience, understanding how our webpages are viewed and improving consequently the way our website works, providing you with relevant and personalized marketing content.
You have full control over what you want to activate. You can accept the cookies by clicking on the “Accept all cookies” button or customize your choices by selecting the cookies you want to activate. You can also decline all non-necessary cookies by clicking on the “Decline all cookies” button. Please find more information on our use of cookies and how to withdraw at any time your consent on our privacy policy.

Managing your cookies

Our website uses cookies. You have full control over what you want to activate. You can accept the cookies by clicking on the “Accept all cookies” button or customize your choices by selecting the cookies you want to activate. You can also decline all non-necessary cookies by clicking on the “Decline all cookies” button.

Necessary cookies

These are essential for the user navigation and allow to give access to certain functionalities such as secured zones accesses. Without these cookies, it won’t be possible to provide the service.
Matomo on premise

Marketing cookies

These cookies are used to deliver advertisements more relevant for you, limit the number of times you see an advertisement; help measure the effectiveness of the advertising campaign; and understand people’s behavior after they view an advertisement.
Adobe Privacy policy | Marketo Privacy Policy | Pardot Privacy Policy | Oktopost Privacy Policy | MRP Privacy Policy | AccountInsight Privacy Policy | Triblio Privacy Policy

Social media cookies

These cookies are used to measure the effectiveness of social media campaigns.
LinkedIn Policy

Our website uses cookies to give you the most optimal experience online by: measuring our audience, understanding how our webpages are viewed and improving consequently the way our website works, providing you with relevant and personalized marketing content. You can also decline all non-necessary cookies by clicking on the “Decline all cookies” button. Please find more information on our use of cookies and how to withdraw at any time your consent on our privacy policy.

Demanding Digital

Online Retail in Focus

Over two thirds
(69%)
of consumers

 

rated their experience
as ‘good’ or ‘outstanding’.

Online Retail in Focus

Atos commissioned independent research to understand how consumers feel about the digital services offered to them currently and what they would like to see from them in the future.

Respondents were the most positive about the digital services they received from Online Retailers. Over two thirds (69%) said their digital experience was ‘good’ or ‘outstanding’. This was even higher than technology companies, where just under half (49%) felt this way.

However, even though Online Retail is performing well, there is still room to improve compared to Traditional Retail. Nailing down high quality, and consistent customer service is now the final hurdle for Online Retailers.

Key topics – Demanding Digital in Online Retail

Setting the bar

27% of consumers said Online Retail was setting the bar for digital services, the highest of all the sectors surveyed

Keep it updated

28.5% of respondents expect the digital service to be updated daily and on average, respondents expect the digital service to be updated 2.9 times a week

More than just the basics

Consumers want more than the basics from Online Retailers. 37% want to earn loyalty points and 21% want a personalised service

Related resources

Market Research Paper

Demanding Digital in the Online Retail Sector: View our Market Research Paper

According to UK consumers, online retail is setting the bar when it comes to digital services.

Infographic

Demanding Digital in the Online Retail Sector: Key Facts Infographic

The digitally discerning consumer knows that Online Retailers are providing quality digital services already.

View more about our Demanding Digital Research Paper

Contact: Joaquim Marques - Retail Business Development Director, Freephone: 0800 783 3040