Atos commissioned independent research to understand how consumers feel about the digital services offered to them currently and what they would like to see from them in the future.
Respondents were generally positive about the digital service they received from financial institutions. Over half (52.3%) said their digital experience was ‘good’ or ‘outstanding’. This is significantly higher than the other nine sectors we asked about, with the average across all at 37.5%.
However, financial institutions cannot rest on their laurels: 38% of respondents said they would be reluctant to try a digital service again if it failed while they were using it.