44% of citizens
are willing to try a new
digital service from central government.
UK citizens want more from their digital engagements with government
In our new report, Demanding Digital: The Rise of the Digitally Discerning Consumer, we explore consumers’ and citizens’ attitudes to and experiences of the digital services they use across ten public and private sector markets.
Our research enables us to understand what makes citizens embrace digital technology and what causes them to walk away; insight which will support government departments in designing truly citizen-centric services.
Key topics – Demanding Digital in Central Government
UK citizens are getting used to sharing their data online
Only 3% would actually walk away from a digital service because of data concerns
There are expectations for how digital will progress
38% expect to vote for a political party online in the next three years
However, improvements need to be made
Over half (52%) have abandoned a digital service partway through
Market Research Paper
A summary analysis of the key statistics and messages about citizens’ attitudes towards and experiences of central government digital services.