Digital technologies are driving transformation in the utilities industry. In the retail space, digital channels are now key if companies are to achieve essential efficiencies while competing for market share.

Yet this digital transformation will be inhibited if customers aren’t comfortable sharing their information – and keeping data secure is essential to safeguard critical national infrastructure.

Success depends on implementing a comprehensive, proportionate, end-to-end cyber security strategy that achieves the right balance between cost and assessment of risk. As this research highlights, effective cyber security – together with customer communication – will strengthen wider trust in utility company brands and help forward-thinking companies to realise their digital ambitions.