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Consumer Packaged Goods

Industry Trends

Moving from products to experiences

Challenging opportunities ahead

Rarely have times been so promising and threatening for the CPG industry. In spite of a sluggish economy, societal changes, the rise of new middle classes in Asia and emerging demographics offer many opportunities for growth.

At the same time, increased globalized competition and changing market structures propelled by digital are progressively but intensely challenging incumbents. In a market that has always been very competitive, this makes top-line growth remain elusive and puts profits under pressure.

Read the report

“To succeed in an increasingly globalized and digital world, CPG players should not only accelerate Direct-to-Consumer initiatives; they should rethink their value proposition, moving from pure product sales to the supply of experiences.”


Terry Lobel

Senior Vice President, CPG & Retail, Atos

Where should you begin?

As the Trusted Partner for your Digital Journey, Atos can help. Meet our experts and stay one step ahead by getting hands-on experience with new disruptive technologies.

ENGAGE in a co-innovation workshop at one of our Business Technology & Innovation Centers.

Get off to a quick start with a personalized
workshop. Ask for a meeting:

atos.net/btic

EXPLORE how the latest technologies can boost your own practice.

Leverage our experts and labs to build POCs tailored to your own business:

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STAY TUNED with the latest trends and best practices in digital transformation.

Keep yourself informed. Follow the latest insights from the field on:

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