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Market Views
Healthcare
Market Views

## Highlights

- 63% believe online is best for booking appointments
- 70% using digital channels for medical education
- 63% prefer a single app for holding all their data
- Digital may reduce European healthcare costs by 10%
- Shift toward patient-centered, value-based healthcare
- Patients increasingly using digital for healthcare
- Patient generated & genomic data spurring innovation
- Growing health needs of an aging global population

## Digital Journey

CUSTOMER EXPERIENCE
  People are taking responsibility for their own wellbeing and want to be empowered to make informed choices about their healthcare. They’re looking for personalized services and support that deliver improved outcomes, self-service tools and a seamless experience anytime, anywhere.
BUSINESS REINVENTION
  To be effective and efficient in delivering healthcare that matches higher patient expectations, healthcare providers must create a new business model – a model for empowered health provision. Meanwhile, collaboration across new, broader healthcare ecosystems is disrupting traditional business models.
OPERATIONAL EXCELLENCE
  The growing digitization of all healthcare processes and technologies is helping to improve patient outcomes, simplify healthcare processes and shorten cycles. Automation will play a key part but, to maximize its full potential, it needs full end-to-end integration across the healthcare ecosystem.
TRUST AND COMPLIANCE
  Healthcare legislators, funders and service providers need to be able to guarantee the availability and quality of healthcare provision for the population. People, assets and infrastructure must be secured from known and emerging threats across both physical and virtual worlds day and night.

#### Ruud van der Loo

Vice President, Global Healthcare Market

> Providers are moving toward a precision medicine model where healthcare – including all decisions, treatments and products – are tailored to the individual patient, based on their genetics.

Technologies in the Digital Journey
Technology | x | y | x (phone) | y (phone) | Impact | Range | Section | Keys | Description
--- | --- | --- | --- | --- | --- | --- | --- | --- | ---
Augmented reality | 75 | 29 | 59 | 54 | Adolescent | 2017 | Medium | experience,excellence | Another technology helping to retrain patients, augmented reality delivers patients personalized self-management guidance – such as reminders to take medication – through wearable glasses. During surgery, augmented reality provides the surgeon with information on vital signs such as heart rate and the blood pressure.
Intelligence amplification | 93 | 39 | 85 | 67 | Adolescent | 2017 | Low | excellence | As the pace at which medical and social science advances accelerates, health and care workers are increasingly adopting intelligence amplification techniques to help them keep up to date with the latest thinking. This field of technology allows the medical community to augment their personal expertise with an easy-to-interpret advanced analysis of the latest research findings or case histories.
3D printing | 37 | 40 | 57 | 37 | Emerging | 2019+ | High | excellence | Customized implants have significantly improved outcomes from everyday surgery. 3D printing produces one-off patient-specific devices that precisely mimic the curves and surface of the part they’re replacing, such as a knee, to ensure a perfect fit. These inexpensive devices reduce the amount of post-surgery therapy required and allow the patient to get back to normal activity levels much faster than with off-the-shelf implants.
Advanced data visualization | 65 | 37 | 75 | 33 | Adolescent | 2018 | Medium | experience | Simulations that leverage 3D visualization technologies give physicians a better indication of likely outcomes. By taking a simulation of a heart, adapting it to model a specific person and then simulating the administration of a specific dose of a specific drug, physicians can predict how the patient’s body is likely to react.
Cloud Service Integration | 77 | 36 | 66 | 59 | Adolescent | 2017 | Medium | experience,excellence | Situation-aware federated identity governance will help secure eHealth platforms, providing secure federated access to patient information across silos: between hospitals’ departments and practitioners’ offices for example. In the future, trusted information brokers will act as a central verification service to avoid the need for individual registration and authentication of individual cloud services brought together by Cloud Service Integration.
Distributed analytics | 50 | 25 | 54 | 30 | Adolescent | 2018 | High | experience,business | To deliver patient-centric, real-time healthcare, all health and social workers involved in each patient’s care need to have a single, consistent and up-to-date 360° view of the patient, their treatment, their needs and their behaviors. Distributed analytics provides a comprehensive view of the patient that allows departments to make informed decisions on their treatment and care.
Edge computing | 62 | 47 | 61 | 60 | Adolescent | 2018 | Medium | excellence | Edge computing enables smart devices to process their critical data near to its source to maximize security, optimize bandwidth and ensure it’s available in real time.
Gamification | 83 | 52 | 87 | 51 | Adolescent | 2018 | Low | experience | Age-related physical and cognitive impairments are being improved with the help of personalized, serious games: gamification. Results are monitored to maintain continuous improvement in an environment where users can compete with each other to increase their motivation.
High-performance computing | 69 | 18 | 55 | 41 | Early Adoption | 2017 | High | business,excellence | With the volumes, variety and velocity of data accelerating, high-performance computing is needed for handling the complex simulations and analyses that are vital for the diagnostic testing required to select therapies in a precision approach to medicine.
Internet of Things | 67 | 5 | 41 | 15 | Early Adoption | 2017 | Transformational | business,excellence | Connectivity is driving the rise of patient-centric, real-time healthcare that is empowering patients and enhancing efficiency in a new ways, allowing doctors to treat patients remotely, for example. Intelligence from smart devices is now combined with information from numerous other diverse sources – from electronic patient records to information on rooms, beds, materials and staff – in the Internet of Things (IoT). Outside of the hospital itself, the IoT is vital for providing the integrated care – including the connected assistance – that is critical for ensuring the elderly and infirm can live independently. Connected assistance not only monitors the individual’s health, it provides access to carers and reduces the number of visits to the doctor’s surgery.
Mobile apps | 78 | 22 | 75 | 34 | Early Adoption | 2017 | Medium | experience,business | New technologies are empowering people with age-related dependencies to live independently for longer. Fully voice-controlled, easy-to-use mobile apps have a very high end-user acceptance. They also foster active participation in society for the aging population by suggesting and managing events and social contacts.
Multi-factor authentication | 82 | 21 | 84 | 24 | Mainstream | 2017 | Medium | excellence,trust | Next generation access management will generalize adaptive multi-factor authentication, leveraging smart cards, RFID badges and biometric readers to provide access to mobile devices such as tablets, bedside terminals in hospitals, kiosk workstations shared by medical personnel and more.
Near field communication | 94 | 10 | 87 | 55 | Early Adoption | 2016 | Low | experience | Smart medical devices are using embedded Bluetooth and near field communication (NFC) technologies to connect to other medical devices or computing platforms, such as tablets, smartphones and computers. Doctors and other healthcare professionals use NFC to gain access to information about a specific patient and to log when they visit a patient or administer drugs as they do their rounds on the ward.
Pattern-matching technologies | 80 | 32 | 73 | 61 | Early Adoption | 2017 | Medium | excellence | The medical community is turning to pattern-matching technologies such as deep learning to help them understand and predict the spread of viruses. These technologies help to identify hidden transmission patterns and identify behaviors that help reduce the risk of infection or minimize the impact of a disease.
Prescriptive analytics | 71 | 31 | 55 | 60 | Adolescent | 2017 | Medium | business,excellence | Advanced analysis of the up-to-date 360° view of an individual, which also includes their genetic profile, gives physicians a better understanding of a person’s risk whenever they see them. Prescriptive analytics takes this comprehensive picture and combines it with described symptoms, treatments and known outcomes to prescribe the best course of action. It’s even employed as a more general tool to suggest what a person should do to minimize their risk of becoming ill in the future.
Privacy-enhancing technologies | 55 | 21 | 78 | 17 | Early Adoption | 2018 | High | trust | With more and more patient data digitized and shared across departments, privacy-enhancing technologies are helping providers manage privacy risk by ensuring compliance with data protection legislation and regulation.
Robotics | 73 | 44 | 81 | 37 | Adolescent | 2018 | Medium | excellence | Advances in robotics aid people with amputations, making prosthetic limbs react in a more personal and lifelike way. In the early phases of rehabilitation, robotics plays a crucial but temporary role in helping the patient establish a new routine. As acceptance of them grows, they’re increasingly helping old and young alike learn how to manage their disease and cope with everyday life – particularly after a life-changing accident or illness.
Semantic technologies | 69 | 48 | 72 | 57 | Adolescent | 2018 | Medium | excellence | Semantic technologies help providers integrate diverse formats of information from those disparate systems. They also help with sharing a single holistic view of the patient across departments and organizations.
Smart machines | 62 | 18 | 33 | 47 | Adolescent | 2017 | High | excellence | To accelerate adoption, new innovations must be simple and usable so that people and healthcare workers are motivated to use them. Take sensor technologies: they’re now embedded in familiar medical apparatus. In walkers, embedded sensors help ensure the user is positioning the walker correctly. This is a prime example of an innovation that people are accepting without hesitation, while significantly enhancing the use of an everyday medical appliance.
Social media analytics | 90 | 19 | 77 | 73 | Early Adoption | 2016 | Low | business | Social technologies, such as social networks and blogs, are helping to ensure people are kept informed. The information shared helps people take a greater role in managing their wellbeing; discussion groups managed by healthcare experts allowed patients to make informed choices about their treatment. Social media analytics can help to alert authorities to a potential epidemic before it gets out of control, allowing them to follow its progression closely.
Streaming analytics | 73 | 16 | 64 | 31 | Early Adoption | 2017 | High | experience,business | Real-time healthcare depends on real- time analysis of the growing volume data now available. Streaming analytics gives organizations a means of extracting intelligence from data in motion. Insights can be detected and acted on at a moment’s notice. A remote physician would be able to react to a diabetic patient’s rise in sugar levels, increasing their insulin to reduce the risk of them becoming hyperglycemic.
Telemedicine | 84 | 10 | 62 | 32 | Early Adoption | 2016 | High | experience,excellence | More appropriately seen as ‘medicine without boarders’, telemedicine is far more than just the remote sensors and domotics that will play a key part in improving remote patient care through monitoring vital signs and reacting appropriately. Telemedicine also includes technologies such as teleoperations, where a surgeon carries out a surgical procedure remotely (sometimes also referred to as telepresence), and practices such as the outsourcing of x-ray analysis overseas to countries such as India.
Virtual assistants | 54 | 45 | 52 | 62 | Emerging | 2018 | Medium | experience | Innovations such as virtual assistants for providing advice anytime and anywhere, might not be so easily accepted. After all, people like that human touch, especially when they’re feeling vulnerable. Innovations such as these have an important role to play in locations that are hard to reach or when high levels of infection might put medical staff at risk.
Wearable computing | 66 | 16 | 43 | 40 | Early Adoption | 2017 | High | experience,business | In a few years from now smartphones, wearables and other smart devices will mean patients are not only more connected than ever before, but can more easily be monitored in real time. These technologies improve the care process by giving carers and medical staff direct access to the individual’s vital signs and alerting them in an emergency. The data is collected by unobtrusive wearable sensors, monitoring the vital signs of older people, for instance. The number and types of wearables is expanding rapidly. Innovations include LG’s heart rate monitor earphones; Reebok’s Checklight, which measures the impact an athlete experiences; the Luma Back, which measures your posture, steps, sitting and sleeping time; the Hexoskin vest, which measures your heart and breathing rate; and the MC10 Biostamp, which collects data such as body temperature, heart rate, brain activity, and exposure to ultraviolet radiation and more.

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