Journey 2022
Future vision

Our
vision

Businesses that truly put humans - customers, employees and citizens - at the heart of their digital strategies will be the ones that flourish on the journey to 2022 and beyond.

Digital Dilemmas

As the promises and expectations of digital gain ever more momentum, the business imperative to respond continues unabated.

However, the relentless waves of change and the sometimes divergent choices they present, are introducing unanticipated complications and uncertainties. We refer to these as Digital Dilemmas. They result in positive choices to be made, where “do nothing” is not a sustainable strategy.

Digital transformation is not just about perceiving the right answers, it demands asking the right questions - and in doing so, appropriately embrace the human dimension within our digital business strategies. In exploring the journey toward 2022, we are seeking to help clients identify these emerging dilemmas and offer insights as to how they can be resolved to maximize real-world digital business potential.

Digital Dilemmas demand properly contextualized business choices - there is no “one size fits all solution to the digital transformation challenge.

People engagement

Customer engagement

Values & culture

Workforce sustainability

Customer engagement

Digital technologies can lead to both customer intimacy and disintermediation. Businesses need to determine the nature of customer engagement they will pursue.

Workforce sustainability

Lack of new skills and skill obsolescence will be a rapidly growing challenge for businesses unable to retrain their workforce and attract external talent.

Values & culture

Increasing focus on CSR, will require businesses to decide whether to follow a basic compliance model or embed CSR values as a core part of their vision.

Sustainable
business models

Automation

Supply chain evolution

Technology adoption

Business platform strategy

Data value exploitation

Adaptive business models

Supply chain evolution

Traditional supply chains are being challenged by collaborative ecosystems and marketplaces. What is the best model for a given business?

Business platform strategy

Data Platforms will become the foundation of most business models. Should enterprises invest in their own capability or join others through an API ecosystem?

Adaptive business models

Digital transformation is not an option, but is it revolutionary or evolutionary? How can businesses exploit disruptive technologies without being at the bleeding edge?

Automation

Robotic process automation becomes an increasingly compelling alternative to wage arbitrage through off-shoring.

Technology adaptation

Should businesses invest in an ever widening range of emerging technologies, or focus on excellence in proven technologies at the risk of missing first-mover advantages?

Data value exploitation

Sharing of data insights will help maximize business value. How can this be achieved without compromizing data security and Intellectual property?

Trust & compliance

Trusted engagements

Data privacy

Regulatory compliance

Data privacy

If businesses fail to correctly interpret data privacy and other regulatory constraints, then significant opportunities will be missed.

Trusted engagements

Peer-to-peer trustless interactions will increasingly challenge the role and value of trusted intermediaries.

Regulatory compliance

The rate of technology change will increasingly outpace regulation. How can businesses balance the need to wait for standards and regulation with the desire to lead and shape markets?

Tensions and Dilemmas

As digital technologies become more deeply integrated into and influenced by physical-world objects, we anticipate that outcomes will sometimes be shaped by unforeseen, unpredictable and interdependent effects. We identify 4 key forces or tensions that interact with each other to determine the way that digital possibilities are perceived and adopted in the real world.

These tensions are described using the terms Insight, Inertia, Inequality and Ideals. Understanding the way that these tensions are held in balance for a given situation will help bring clarity to resolving the Digital Dilemmas faced by businesses.

Interactions between digital technologies and the real world are becoming increasingly complex and entangled.

Insight

The digital revolution has given rise to a whole new economy based on the value of insights from data. From consumer purchasing preferences to complex machine operational characteristics and patient health diagnosis, data insights can be used to generate revenue, reduce operating costs, and improve or even save lives. As more objects (and people) become interconnected through the Internet of Everything, the insights that can be gleaned are seemingly limitless.

Inertia

Inertia is a force that resists changes in a state of motion - it sustains movement as well as holding it back. There are many situations where we observe resistance to adoption of certain technologies – this is nothing new, we have observed this throughout previous technology revolutions. We also see network effects in digital business models sustaining levels of growth that are unachievable with more traditional models.

Inequality

Digital technologies cause a digital divide between those that embrace them and those that don’t. Digital is an enabler of beneficial change (e.g. disease or hunger eradication, education and employment opportunities), but it can also drive skills obsolescence and business monopolization. As Automation and AI capabilities develop further, we expect to see the potential for further digital divides and inequality.

Ideals

We expect that one of the most influential tensions in technology adoption that will emerge and mature over the next 5 years will be shaped by a collective of human perspectives, values and beliefs. We group these under the heading of “Ideals”.

Resolving the Dilemmas

The essence of digital dilemma resolution can be summed up with two simple questions: “Could we?” and “Should we?”.

The theoretical possibilities of what can be achieved with the application of digital technologies must be reconciled with an Ideals driven perspective on what is appropriate for real-world implementation.

  • Failure to recognize or respect the need to balance real-world / digital-world tensions will lead to undesirable business outcomes.
  • For example, Business models that should be value creating, are instead considered to be invasive, or rather than being positively disruptive, they become exploitative.
  • In a similar way, real-world innovations in digital technology that fail to deliver against expectations, end up being viewed as hyped.

Atos Scientific Community Technology trend research topics

To help understand how best to deal with the uncertainties that influence the real-world application, adoption and acceptance of digital technologies, the Atos Scientific Community has researched a diverse range of topics. They have been grouped according to the nature of the dilemmas that they might be associated with.

Explore in the sections below what we perceive to be some of the most influential digital technologies, trends and perspectives that will impact businesses by 2022.