Businesses that truly put humans - customers, employees and citizens - at the heart of their digital strategies will be the ones that flourish on the journey to 2022 and beyond.
As the promises and expectations of digital gain ever more momentum, the business imperative to respond continues unabated.
However, the relentless waves of change and the sometimes divergent choices they present, are introducing unanticipated complications and uncertainties. We refer to these as Digital Dilemmas. They result in positive choices to be made, where “do nothing” is not a sustainable strategy.
Digital transformation is not just about perceiving the right answers, it demands asking the right questions - and in doing so, appropriately embrace the human dimension within our digital business strategies. In exploring the journey toward 2022, we are seeking to help clients identify these emerging dilemmas and offer insights as to how they can be resolved to maximize real-world digital business potential.
Digital Dilemmas demand properly contextualized business choices - there is no “one size fits all solution to the digital transformation challenge.
Values & culture
Digital technologies can lead to both customer intimacy and disintermediation. Businesses need to determine the nature of customer engagement they will pursue.
Lack of new skills and skill obsolescence will be a rapidly growing challenge for businesses unable to retrain their workforce and attract external talent.
Increasing focus on CSR, will require businesses to decide whether to follow a basic compliance model or embed CSR values as a core part of their vision.
Supply chain evolution
Business platform strategy
Data value exploitation
Adaptive business models
Traditional supply chains are being challenged by collaborative ecosystems and marketplaces. What is the best model for a given business?
Data Platforms will become the foundation of most business models. Should enterprises invest in their own capability or join others through an API ecosystem?
Digital transformation is not an option, but is it revolutionary or evolutionary? How can businesses exploit disruptive technologies without being at the bleeding edge?
Robotic process automation becomes an increasingly compelling alternative to wage arbitrage through off-shoring.
Should businesses invest in an ever widening range of emerging technologies, or focus on excellence in proven technologies at the risk of missing first-mover advantages?
Sharing of data insights will help maximize business value. How can this be achieved without compromizing data security and Intellectual property?
If businesses fail to correctly interpret data privacy and other regulatory constraints, then significant opportunities will be missed.
Peer-to-peer trustless interactions will increasingly challenge the role and value of trusted intermediaries.
The rate of technology change will increasingly outpace regulation. How can businesses balance the need to wait for standards and regulation with the desire to lead and shape markets?
As digital technologies become more deeply integrated into and influenced by physical-world objects, we anticipate that outcomes will sometimes be shaped by unforeseen, unpredictable and interdependent effects. We identify 4 key forces or tensions that interact with each other to determine the way that digital possibilities are perceived and adopted in the real world.
These tensions are described using the terms Insight, Inertia, Inequality and Ideals. Understanding the way that these tensions are held in balance for a given situation will help bring clarity to resolving the Digital Dilemmas faced by businesses.
Interactions between digital technologies and the real world are becoming increasingly complex and entangled.
The essence of digital dilemma resolution can be summed up with two simple questions: “Could we?” and “Should we?”.
The theoretical possibilities of what can be achieved with the application of digital technologies must be reconciled with an Ideals driven perspective on what is appropriate for real-world implementation.
To help understand how best to deal with the uncertainties that influence the real-world application, adoption and acceptance of digital technologies, the Atos Scientific Community has researched a diverse range of topics. They have been grouped according to the nature of the dilemmas that they might be associated with.
Explore in the sections below what we perceive to be some of the most influential digital technologies, trends and perspectives that will impact businesses by 2022.