Successfully navigating digital transformations demands a business strategy that recognizes and responds to complex and changing underlying tensions.
The relentless evolution of opportunities and challenges presented by digital technologies, brings a corresponding business imperative for continuous digital transformation. But, the waves of disruptive change and the accompanying divergent choices they often present, can introduce unanticipated complications and uncertainties. We describe these as Digital Dilemmas. Businesses that understand these dilemmas and take appropriate actions to resolve them will be the ones that flourish on the journey to 2022.
The digital world and physical world are becoming increasingly interconnected and entangled. Ways of consuming and interacting with digital are changing, through technologies such as artificial intelligence, automation, augmented reality and human-machine interfaces – they are already raising questions that strike at the very heart of what it means to “be human” at both an individual and societal level.
Mastering the balance of real-world / digital-world tensions will support businesses in the successful resolution of their digital transformation dilemmas.