Journey 2020

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Navigate through Journey 2020 by clicking on the four sources of digital disruption and explore 19 emerging and evolving research topic areas that we expect to play a major role in business in the Digital Shockwaves context.

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Business Models

Business Model disruptions are arising through new sources of business value and partnership, driven by data and connectivity. Discover how companies are taking advantage of digital technologies to find new markets, business models and revenue streams.

Evolving Challenges

Evolving Challenges are those areas which present familiar challenges, but need to be addressed differently as a result of emerging new influences.

Ways of working

Ways of Working are being disrupted through changes in business processes and the evolution of the very nature of work. We look ahead at how people will collaborate with people, machines and virtual beings in entirely new ways.

Disruptive technologies

Disruptive Technologies explores how certain technologies may create notable societal and economic disruptions.

Business models

Finding new markets & revenue streams

Business Model disruptions will arise as companies leverage digital technologies to find new markets, business models and revenue streams.

Our vision

By 2020, we expect to see much greater levels of collaboration and co-operation across business eco-systems, as conventional enterprise boundaries become ever more constraining in a world where context, connection and responsiveness are the expected norms.

Business Model disruptions are arising through new sources of business value and partnership, driven by data and connectivity.

Interview with John Hall

@john4hall - Member of the Atos Scientific Community

The increasing importance of the Economy of Data in a B2B context will result in greater interaction between cross business processes. This will give rise to Intelligent Networked Enterprises eco-systems that are able to collectively adapt to market requirements. We will see flexibility not only in production facilities, but also in the employee skill base with the rise of the so-called ‘Gig Economy’ helping to ensure the right talent is deployed as required.

New Digital Blended Business Models will emerge that are able to reflect an evolving mix of traditional and digital economies.

We expect to see the Digitalization of Energy through predictive and adaptive control networks that balance supply, demand, cost and sustainability factors.

Technologies like Blockchain may offer completely new means of enforcing and verifying ‘’contractually binding exchanges in essentially trustless business relationships”.

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Emerging & evolving technologies

Data, connectivity and partnerships are enabling digital and digital-blended business models. Common Industrial Data Platforms will drive network effects in the B2B world.

Intelligent networked


In 2020 the “intelligent networked enterprises” organised in business ecosystems will make the B2B world thrive.

By 2020 ‘Intelligent Networked Enterprises’ organized in business ecosystems will outperform the competition, by capitalising on their combined data sources and cooperation power to innovate and deliver faster with better results than the more self-centred organizations.

Almost every process, product or service will become digitally enabled, which will lead to the creation of an information enabled economy, offering enormous opportunities that the business world hasn’t seen before. Enterprises have to truly understand and internalize the Economy of Data life cycle.

Doing so will help identify opportunities to transform their internal business, supply chain and innovation processes; leading to improved and new products, services and business models. It requires a redefinition of corporate strategy on the one hand and the explicit use of data and technology on the other, combined with a vision of how to add value in a more business ecosystem driven world.

B2B interactions will become increasingly data driven, dynamic & intelligent with networks emerging around common Industrial Data Platforms.

Digital blended

business models

In the last decade, new and disruptive business models (like those underpinning Uber and AirBnB) have risen to prominence in BtoC interactions.

These business models typically use data, platforms and network effects to realize “digital advantage” and deliver growth far beyond that generally achievable with more traditional models.

Digital businesses tend to have lower and more flexible cost bases than their traditional counterparts, giving them greater business agility and an ability to rapidly expand in response to demand. However there are a number of digital principles that can be effectively deployed in more traditional business environments, creating Digital Blended Business Models that exploit the best of both worlds.

Supply chain collaboration and service co-creation will be key features of emerging supplier eco-systems – these will be enabled by B2B platforms that will facilitate secure and efficient data and process interactions. Companies need to learn to handle the schizophrenia of collaboration AND competition.


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of energy

Energy has always been a key element for progress. But accelerated change and exponential growth demand that, for sustainable progress, humanity breaks with its old energy models.

Business models require a radical rethinking: Energy companies must go beyond the ‘selling by volume’ mindset and better embrace the new Economy of Data.

Change is driven by a multitude of converging trends in the Energy landscape, which create important challenges to the business of existing companies (diversification of energy sources, erosion of margins in traditional business; a stricter transnational regulatory environment, and the need to engage a more sophisticated and demanding consumer).

Business reinvention starts at the bottom, with profound changes in how energy networks are controlled. They will evolve towards a fully-distributed “Fractal” Grid Supervision.

Network operation will combine real-time analytic intelligence at the Edge of the Network with global “situational awareness” supervision; this will be closely integrated with High Performance Computing simulation and forecasting. Security will be based on distributed models, too. And workers will use Augmentation Technologies (Virtual Reality/Augmented Reality, Wearables, Robots) in the field routinely.

Digitalization has been slow to come to Energy, but it can’t be deferred anymore. Not only because it makes business sense but because Climate Change makes it a global imperative for the sustainability of our civilization.


& Blockchain

Blockchains are a form of distributed and cryptographically secured public ledger.

“It is anticipated that Blockchain applications have the potential to become a primary means of authenticating any business process transactions and will see mainstream adoption by 2020.”

What is really interesting is that the sequence of transactions they record is verified by consensus amongst its network of users – No trusted intermediary is required. Use cases in the digital economy are almost limitless.

Personal Healthcare records can be securely held within blockchain transactions allowing easy access to accurate patient histories.

Software code embedded in blockchain can ensure correct execution of contractual agreements, perhaps enforcing digital rights management for 3D print files.

Many government processes could be made much more cost effective by using blockchain protocols. However issues such as scalability and sustainability will need to be addressed before this exciting disruption reaches its full potential.