Background
As a major IT supplier to the UK transport industry and with more than 30 years’ experience in delivering ticketing systems, Atos has designed, built and now runs “redspottedhanky.com”, the first consumer service from an IT B2B player.

This innovative new website provides fares for all journeys across the UK and delivers a price promise to match a cheaper fare if the customer finds one by refunding the difference in loyalty points direct to the customer’s account.

The name, redspottedhanky.com, taps into the travelling mindset where anything and everything could be wrapped up in a red spotted hanky and thrown over your shoulder. In today’s context, it refers to organisations and individuals looking to unwrap cost savings, simplicity and getting the best value for money. The service will also include European rail travel including Eurostar and Event Ticketing. Terms and Conditions can be found at www.redspottedhanky.com.

Solution
redspottedhanky.com represents a major milestone in Atos’ strategy to grow its revenue from transaction based services. It is an online travel retailer that provides an easy way for leisure and business travellers to compare and book cheap train tickets online, saving up to 80% on the cost of tickets booked in advance.

It is also the first ever British online retailer to offer loyalty points that can be redeemed against future train travel for any journey in Great Britain. For a regular business traveller, participation in the loyalty scheme would allow them to earn points for redemption against future rail travel.

Benefits
With its unique loyalty scheme, “redspottedhanky.com”  offers something truly new for UK rail. For passengers, the chance to earn points while they save money when travelling by train. And for the rail industry as a whole, it will encourage more people to travel by train and strengthen customer loyalty.

“The launch of redspottedhanky.com is just one example of how our business is evolving into a transaction based model. The continued advance in technology together with strong price pressures means that our customers increasingly only want to pay for the outputs that we deliver.”
Keith Wilman, UK CEO at Atos