Atos has implemented a new web portal for Belgian telecom operator Mobistar. Launched in May 2006, the portal is designed to allow surfers to receive personalized information from Mobistar according to user profile, and allows Mobistar to instantly update content on the site that targets specific user groups. When a registered user logs on to the site, they will be shown information targeted to them, including promotions that relate directly to their interests.
The rapid dissemination of information and targeted content or promotions gives clear competitive advantage for telecoms operators. To achieve this, Mobistar decided to completely overhaul its portal for individual users and commissioned the IT services company Atos to implement the portal. Results to date have met Mobistar’s expectations.
Atos developed a unified Documentum WCM and BEA WebLogic Portal platform. Using Documentum templates, the portal allows product and marketing managers to upload offers and information themselves and to create links between similar content. The portal, designed to reflect the visual identity of Mobistar, has a bilingual interface (French & Dutch), a unique authentication system (Single Sign-On) and a powerful search engine based on Autonomy technology.
Atos had previously implemented the Mobistar Tellme extranet portal for external and internal resellers of the brand’s products and services.
“Following the successful implementation of the Tellme portal, Mobistar entrusted us with its customer-facing portal,” says Tonny Vanderhoven, Consulting & Systems Integration Director at Atos Belux. With this new revamped portal, Mobistar is in a position to provide more targeted information to its users. This kind of system gives a competitive advantage to companies in any sector that have direct relationships with their customers, for example utilities companies, or banking and finance companies.”
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