Using Social Network Analysis (SNA) in organizational change
Delivering a new perspective on the impact of relationships on your corporate performance
When a company goes through an organizational change program, there is often a lack of knowledge about actual relationships within the company and about single points of failure or bottlenecks. There is also often a lack of ability to measure effectiveness of collaboration within the organization.
SNA can be used as a significant aid to business change, enabling organizations to undertake it faster, quicker, and with fewer resources. Organizations that undertake SNA will have greater visibility of the relationships that are making their organization successful, as well as those that may be hindering progress. It can also bring business benefits and help companies find gaps and manage them to help them become smarter organizations.
The objective of this whitepaper is to demonstrate that organizations can change more effectively, efficiently and less painfully by gaining insights into the informal networks that exist within them by using SNA methodologies and tooling. It also seeks to show how SNA may help organizations unlock and mobilize these informal networks in order to achieve sustainable strategic goals.